This Christmas season, as online vendors prepare for a retail revolution, the e-commerce landscape is also expected to undergo a significant upheaval.
Carlos Barrera, CEO of Lazada Philippines
During the most recent Lazada 11.11 Seller Conference, which drew an amazing 600 attendees, Carlos Barrera, the CEO of Lazada Philippines, presented a number of game-changing technologies that he said are meant to help increase customer interest in online shopping.
He opened the conference with a very positive vibe, stating, “It’s that magical time of the year, and 11.11 is a day we eagerly anticipate.”
According to Barrera, Lazada has made revolutionary improvements this year that are intended to support sellers in their success.
He talked about the platform’s renewed dedication to providing exceptional deals, promotions, and a revitalized approach to the LazBonus feature, which made a significant impression during the most recent 10.10 campaign.
“We would like to work together and split the investment,” Barrera said as he addressed vendors present at the event. “We recognize that things have moved quickly, so to lessen your workload, we are offering you a larger share of the discount.”
Higher sales in the holiday season
Highlighting the potential for higher sales in the upcoming holiday season, Barrera further stated: “We have worked on a number of new projects this year to support you in reaching your goals, like online marketing channels, free delivery, new mechanics, and our affiliate program.”
According to the Lazada executive, the brand’s ultimate goal is to inspire more hope and happiness this Christmas season and beyond and to help more Filipino entrepreneurs thrive in the digital economy.
Barrera also urged every salesperson at the event to accept LazBonus and maintain their commitment, telling them that “together, we can set new records this season. Join us on this exciting journey, and let’s make history together!”
With the full support and collaboration of its valued sellers, Lazada Philippines is now gearing up to transform 12.12 into a shopping extravaganza like never before.
One of the e-commerce giant’s innovations currently includes offering buyers quality products at great value through their partner sellers, thus ensuring an extraordinary “gifting” season.
