In a move that solidifies its reputation as the Philippines’ trailblazing fintech ecosystem and undisputed #1 digital bank, Maya has once again soared to top honors at the 2025 PR Awards Asia-Pacific.
Earning gold for PR Event and silver for Best Brand Strategy, the company’s latest triumph isn’t just about shiny accolades; it’s a powerful spotlight on their audacious, people-first philosophy that’s truly transforming banking into something digital, inclusive, and genuinely woven into the Filipino cultural fabric.
The campaign that clinched these prestigious awards, “Get Banked with Maya,” wasn’t just another marketing push. It was a strategic, heartfelt mission to usher in financial empowerment, directly reaching those unbanked and “unhappily banked” Filipinos who’ve long felt sidelined by traditional financial institutions.
Pepe Torres, Maya Group Chief Marketing Officer
“Great marketing begins with a great product, and at Maya, we build both with purpose,” declared Pepe Torres, Maya Group Chief Marketing Officer. His words echo the brand’s core ethos: “We tell our story with the boldness and heart of a brand that listens — making digital banking feel relevant, inclusive, and delightful.” It’s a sentiment that clearly resonates, not just with their users, but with international award-giving bodies too.
Beyond ads: Experience-driven growth for Maya
The company’s campaigns are meticulously crafted for the new majority — the digitally native Filipinos who demand more than just transactions; they want control, understanding, and relevance in how they manage their money.
From the compelling “My Money, My Bank, My Way” campaign featuring the ever-relatable Liza Soberano, to the impactful “Get Banked with Maya” that brought together both Liza and global icon Dolly de Leon, the fintech firm consistently demonstrates its knack for connecting with younger, bolder audiences, always on their own terms.
The success of “Get Banked with Maya” reflects a deeper, more significant shift in how leading brands achieve growth today. It’s less about traditional advertising and more about crafting meaningful experiences, employing smart behavioral design, and achieving profound cultural relevance.
The company delivers this not merely through its intuitive app and bold, eye-catching marketing, but by meticulously creating everyday moments that genuinely help Filipinos build better, more confident money habits.
Maya’s winning streak continues globally
This isn’t a first-time rodeo for the fintech firm. This latest double win marks their third consecutive triumph at the PR Awards Asia-Pacific.
Their unbroken streak began with recognition for the groundbreaking PayMaya-to-Maya rebrand campaign in 2022, followed by their celebrated win for the “My Money, My Bank, My Way” campaign in 2023.
Organized by Campaign Asia, the PR Awards Asia-Pacific is widely regarded as a benchmark for excellence, honoring the most impactful and creative public relations work across the dynamic Asia-Pacific region. It’s where the best in storytelling, brand communication, and campaign effectiveness are celebrated, spotlighting the standout talent and innovation that continue to push the boundaries of the industry.
Maya’s consistent presence on this list isn’t just a win for them, but a clear signal of the Philippines’ growing prominence in cutting-edge fintech and marketing.
