HP‘s annual Amplify partner conference recently exploded onto the scene, unveiling a future powered by AI where work seamlessly blends with innovation and play.
With a staggering portfolio of over 80 new products and services, HP is making a bold statement: the future of work is here, and it’s intelligent.
Enrique Lores, HP Inc.’s President and CEO, ignited the crowd with a vision that transcends mere technological advancement. “HP is translating AI into meaningful experiences,” he declared, “shaping the future of work with game-changing AI innovations that seamlessly adapt to how people want to work.”
HP’s AI PCs: Mainstream power, unprecedented productivity
The spotlight shone brightly on HP’s AI PC revolution.
The company is pushing AI PCs into the mainstream, with the new HP EliteBook, EliteDesk, and OmniBook series. These aren’t just upgraded machines; they’re intelligent partners, designed to supercharge productivity and collaboration. They are as follows:
- EliteBook 8 Series: Redesigned for the modern enterprise, these laptops boast AI-powered workflows and seamless collaboration. With NPU capabilities, expect significant performance boosts, including rapid AI image generation and enhanced power efficiency.
- EliteDesk 8 Series: Bringing AI security to desktops, these machines are built for demanding projects and feature quantum-resistant security, a world-first for business desktops.
- OmniBook Series: Catering to diverse needs, from creators to everyday users, the OmniBook series offers powerful performance and adaptable designs, powered by Intel Ultra and AMD Ryzen processors.
- AI Companion and HP Go: HP is also including AI software, like the AI companion, a research assistant, and HP Go, for seamless global connectivity.
Beyond the PC: AI-powered printing and collaboration
HP’s AI ambitions extend beyond PCs. The company is revolutionizing printing and collaboration with:
- AI-Enhanced Printing: New AI tools for SMBs streamline document management, including AI-powered summarization and redaction.
- Quantum-Safe Printing: The LaserJet Enterprise 8000 Series Printers offer unprecedented security, protecting against future quantum computer attacks.
- Poly Camera Pro: AI-powered video conferencing features, like Magic Background and presenter overlays, enhance virtual interactions.
Workforce experience reimagined, while gaming gets an AI boost
HP’s Workforce Experience Platform (WXP) gets a significant upgrade, with AI-driven insights to improve IT and employee experiences. AI Sentiment Analysis, Fleet Explorer, and Vyopta Integration provide powerful tools for understanding and optimizing the workplace.
The company also recognizes the blurred lines between work and play. The new OMEN and HyperX gaming hardware delivers immersive experiences:
- OMEN 16 Slim Gaming Laptop: Ultra-thin design meets powerful performance, with Intel Core Ultra processors and NVIDIA GeForce RTX graphics.
- OMEN AI: A personalized, one-click solution that optimizes gaming settings for each user.
- HyperX Cloud III S Wireless Gaming Headset: Unmatched comfort and immersive audio with long battery life.
A Future Shaped by AI
HP Amplify 2025 showcased a future where AI seamlessly integrates into every aspect of work and play. From AI-powered PCs to intelligent printing solutions and immersive gaming experiences, HP is driving innovation and empowering users to thrive in an AI-driven world. The message was clear: HP is not just keeping pace with the future; it’s defining it.
For all the latest HP Amplify Partner Conference news and updates, visit the HP Newsroom including
the just released Threat Research Report press release and news from the Advanced Compute
Solutions business. More news posting at 2 p.m. ET and 4 p.m. ET.
Availability in the Philippines will be announced soon. Stay tuned for updates from HP!
Follow @HP on LinkedIn, X, and Instagram; follow @Enrique Lores on LinkedIn; Follow #HPAmplify across social platforms for the latest updates.
HP Inc. is a global technology leader and creator of solutions that enable people to bring their ideas to
life and connect to the things that matter most. Operating in more than 170 countries, HP delivers a wide range of innovative and sustainable devices, services and subscriptions for personal computing,
printing, 3D printing, hybrid work, gaming, and more. For more information, please visit
http://www.hp.com.
