Four months after launching the nubia Neo 5 Series, Nubia Philippines has officially concluded its #EnterTheNEOverse campaign with the turnover of a Geely GX3 Pro and a nubia Neo 5 GT 5G to the winner of its nationwide raffle promotion.
The turnover marks the final leg of a campaign that went well beyond a traditional smartphone launch.
Since March, nubia has combined gaming tournaments, creator collaborations, online promotions, and brand partnerships in an effort to build a stronger community around its Neo lineup.
The campaign began with the launch of the Neo 5 Series at SM Megamall Fashion Hall, where nubia introduced the devices alongside technology partner UNISOC, Geely Philippines, and Tianlala.
Gaming activities, product demonstrations, and appearances by ONIC Philippines and actress Sanya Lopez drew consumers into what the company called the “NEOverse.”
ZTE’s executives with newly unveiled products at the launch event
Instead of ending with the launch event, nubia kept the campaign active through a series of community initiatives over the following months.
One of its biggest activities was the Clash of Sonics Community Tournament, organized with UNISOC and ONIC Philippines. The grassroots competition gave amateur Mobile Legends teams a chance to compete using the nubia Neo 5 Series, with champion squad Totch ODK Heroes taking home five nubia Neo 5 5G smartphones during the brand’s 6.6 NEOverse Hypermode Live event.
Away from esports, nubia maintained its presence through TikTok campaigns, livestreams, creator partnerships, and e-commerce promotions that kept the Neo 5 Series visible across multiple digital platforms.
A phone purchase that turned into a new car
The nubia Neo 5 GT 5G (IMAGE CREDIT: nubia)
The campaign’s biggest draw came through nubia’s collaboration with Geely Philippines.
Customers who purchased eligible Neo 5 Series smartphones during the promotional period were automatically entered into the “Your Next Phone Could Be Your Next Ride” raffle, with a Geely GX3 Pro serving as the grand prize.
The awarding ceremony was attended by nubia Philippines Country Manager Gavin Lian, PR Manager Paula Palo, and Chuck Guo, Sales Director of Geely Motor Philippines, who formally handed over both the vehicle and the nubia Neo 5 GT smartphone to the winning family.
Another chapter begins in August
IMAGE CREDIT: nubia
That prize eventually went to Clark Adel Marquez, whose winning entry came from a Neo 5 Series handset purchased by his father, Adel Era Marquez.
Although the raffle has ended, nubia is already preparing for the next phase of its marketing campaign.
The company said August will see the launch of the nubia Neo 5 Max and the nubia Neo 5 GT Special Edition under a new campaign, #NEOverseMaxOut: Max Out Your World.
While the first phase centered largely on mobile gaming, nubia said the upcoming campaign will broaden its focus by positioning the Neo lineup as devices for entertainment, content creation, productivity, and everyday use.
The strategy reflects how smartphone brands are increasingly competing beyond hardware alone.
As performance differences between devices continue to narrow, companies are putting greater emphasis on building communities, creating experiences, and forming partnerships that keep customers engaged long after a product reaches store shelves.
