Maya steps up financial literacy push for HK OFWs, eyes stronger digital adoption and money confidence

Maya, the Philippines’ leading all-in-one fintech ecosystem, is ramping up efforts to help Overseas Filipino Workers (OFWs) in Hong Kong strengthen their financial foundations — at a time when remittances remain the lifeline of millions of households back home.

During the Financial Literacy and Digital Adoption Program for the OFW Community organized by FintechAlliance.PH and the Philippine Consulate General in Hong Kong, Maya shared practical strategies to help migrant workers build healthier financial habits, manage their earnings more effectively, and access digital financial tools designed for long-term stability.

Toff Rada, Maya’s Head of Corporate Affairs, emphasized the role of digital banking in supporting OFWs’ financial journeys.

Toff Rada, Maya’s Head of Corporate Affairs

“We want our kababayans in Hong Kong to feel that banking and payments are an ally — not another burden,” Rada said.

“Through high-engagement banking, digital savings, responsible credit tools, and clearer financial routines, we’re helping OFWs turn hard-earned income into long-term confidence and stability,” he added.

Maya leads push for smarter digital financial habits

The session, held alongside the Hong Kong FinTech Festival 2025, highlighted how fintech companies and digital banks are shaping a more inclusive financial landscape for Filipinos around the world.

Maya joined fellow FintechAlliance.PH member firms at the festival as part of the broader push to strengthen consumer education and digital adoption.

Participants were introduced to practical financial-building tools aligned with Maya’s Financial Fitness (FinFit)program, covering topics like:

• Smart use of digital savings accounts
• Responsible and accessible credit options
• Remittance management
• Scam and fraud prevention amid rising digital threats

The Philippine Consulate General in Hong Kong, led by Consul General Romulo Victor M. Israel Jr., supported the initiative, noting the critical role of financial education in safeguarding OFW earnings. Hong Kong’s 2021 Population Census recorded more than 200,000 Filipinos across multiple industries—many of whom are breadwinners supporting families in the Philippines.

Maya’s FinFit program continues to expand across various sectors—including educators, MSMEs, youth groups, and the global Filipino community—as part of the company’s larger mission to make financial empowerment measurable, inclusive, and sustainable.