As banks, fintech firms, and other financial services providers compete for customer trust in an increasingly digital market, maintaining a strong online reputation has become as important as offering competitive products and services.
Against this backdrop, Philippine public relations agency BrandComm Asia (BCA) has launched a complimentary PR audit service designed to help businesses evaluate their media presence and communications across digital and traditional channels.
The website-based audit is available to organizations of all sizes, from startups and small businesses to established enterprises, providing an assessment of how their brands are positioned through media coverage, online presence, and public messaging.
Many SMEs have never assessed public relations
According to BrandComm Asia, insights gathered from client onboarding and an internal industry survey suggest that many small and medium-sized enterprises (SMEs) in the Philippines have never conducted a formal review of their public relations performance or reputation.
“Many brands assume their PR is fine simply because nothing has gone visibly wrong,” said Daphne Sena, PR Accounts Director at BrandComm Asia. “But the absence of a crisis is not the same as having a strong, consistent reputation. We created this audit so that any business, regardless of size or budget, can get an honest, professional look at where they actually stand.”
The audit evaluates five areas: media visibility, brand story consistency, digital credibility, newsworthiness, and expert positioning.
It reviews how a company’s messaging appears across its website, social media channels, press materials, and other publicly available information, while also examining its visibility in the media and its perceived authority within its industry.
Businesses receive free PR assessment without obligation
Businesses that complete the audit receive a summary of findings and recommendations, which the PR agency says is generated in about 10 minutes. The service is offered free of charge and does not require businesses to engage the agency afterward.
“We wanted to lower the barrier for businesses to get this kind of insight,” Sena said. “Whether a company is just starting to build its public profile or is a multinational entering the Philippine market, an outside, objective view of their PR is something every brand can benefit from.”
The PR Audit is available to businesses nationwide through the company’s website. To request for a free audit, visit https://brandcommasia.com/#consultation
Founded in the Philippines, BrandComm Asia provides public relations and integrated communications services, including media relations, corporate communications, content development, influencer engagement, events, and reputation management for clients across industries such as technology, finance, healthcare, automotive, retail, and consumer brands.
