TaskUs, Inc. (Nasdaq: TASK), a leading provider of outsourced digital services and next-generation customer experience (CX) solutions, has officially launched TaskUs Hiraya, its newest site in Las Piñas City, Philippines.
The expansion underscores the company’s ongoing strategy to meet the surging global demand for digital outsourcing while reinforcing the country’s position as a key player in the Philippine outsourcing industry.
Scaling with global outsourcing demand
The global outsourcing landscape continues to evolve rapidly as companies across fintech, e-commerce, gaming, and healthcare accelerate digital transformation. In this environment, the outsourcing company stands out for combining advanced technology operations with a people-first approach.
The launch of TaskUs Hiraya further strengthens its capacity to deliver scalable, high-quality solutions to clients worldwide.
The Philippines has long been a cornerstone of the global BPO industry, known for its skilled English-speaking workforce and strong cultural alignment with Western markets. By expanding operations through TaskUs Las Piñas, the company signals its continued confidence in the country’s capability to power next-generation outsourcing and customer experience solutions.
Why Las Piñas? A strategic growth hub
The decision to establish TaskUs Las Piñas was a calculated move. The city sits at the intersection of talent availability and infrastructure development. With the ongoing LRT-1 Cavite Extension Project, Las Piñas is rapidly becoming a prime destination for employers and employees seeking accessibility and quality of life.
“Las Piñas is home to a highly educated and skilled workforce, and our investment here reflects our confidence in local talent,” said Dean Van Ormer, Senior Vice President for Southeast Asia at TaskUs. “With 14 colleges and universities nearby, this site is positioned to provide opportunities for a new generation of professionals while helping us serve clients globally.”
This strategic location allows the outsourcing company to tap into a wide labor market spanning Las Piñas, Parañaque, and Cavite — areas known for their digitally adept workforce. The expansion not only opens new employment avenues but also decentralizes economic growth beyond traditional hubs like Makati or BGC.
TaskUs Hiraya: Multilingual, future-ready, and versatile
TaskUs Hiraya was built to support multi-industry and multilingual operations, ensuring flexibility in serving diverse clients. The site will handle a variety of functions including:
- Customer experience and support for fintech, retail, and e-commerce companies
- Content moderation and trust & safety operations for global digital platforms
- Technical support for rapidly digitizing sectors such as healthtech and gaming
“Hiraya represents our ongoing investment in the Philippines as one of the world’s most trusted outsourcing destinations,” added Al Sese, Vice President of Operations at TaskUs. “As we continue to expand, our goal remains the same—to provide meaningful employment and career growth opportunities for Filipinos across regions.”
Industry impact: Powering the Philippine outsourcing industry
Currently home to 700 employees — known internally as “Teammates” — TaskUs Hiraya is expected to double its workforce to 1,500 in the near future. This scale-up represents a significant boost to the Philippine outsourcing industry, which remains one of the country’s top employment and export revenue drivers.
The addition of TaskUs Las Piñas strengthens the Philippines’ global reputation as a dependable outsourcing destination. The country’s BPO sector contributes billions of dollars annually to the economy, supporting millions of jobs nationwide.
The establishment of Hiraya also generates ripple effects across local communities, from transportation to food services, spurring inclusive economic growth within Las Piñas and nearby provinces.
Investing in Filipino Talent and Well-Being
True to its core philosophy, TaskUs continues to prioritize people over process.
The design of TaskUs Hiraya reflects the company’s belief that world-class service begins with a world-class work environment. The new TaskUs Las Piñas site embodies wellness, creativity, and collaboration — core values that empower teammates to perform at their best.
The name “Hiraya,” meaning the fulfillment of hopes and dreams in Filipino, captures this spirit. TaskUs Las Piñas is more than just an office—it’s a space built for growth and innovation.
“Hiraya is our first site with a Filipino theme, seamlessly combining traditional design elements with modern facilities, including a day care center, dedicated rooms for new mothers, 24/7 access to clinics, areas for sessions with wellness and resiliency coaches, a gym, and a cafeteria,” shared Al Sese, Vice President of Operations at TaskUs.
These amenities underscore TaskUs’ commitment to employee well-being, ensuring that teammates are supported both professionally and personally. The company also offers competitive pay, upskilling programs, and access to international clients—helping nurture the next generation of Filipino BPO leaders.
By designing a workspace rooted in comfort, accessibility, and inclusivity, TaskUs demonstrates its long-term commitment to investing in Filipino talent. The name “Hiraya,” meaning “the fulfillment of hopes and dreams” in Filipino, captures the essence of this mission.
Confidence in the Philippine market
The launch of TaskUs Hiraya highlights the company’s long-term commitment to the Philippine BPO industry. With more than 35,000 teammates across 11 sites in the country, TaskUs continues to be a major contributor to national employment and economic resilience.
“One of the key decision criteria in choosing Las Piñas City as the location for our new site was our ‘People-First’ ethos,” said Dean Van Ormer. “This site eliminates lengthy commute times and opens opportunities for professionals who want to build their careers closer to home.”
As global outsourcing continues to evolve, TaskUs Hiraya stands as both a symbol of growth and a reflection of the Philippines’ enduring strength in digital operations, customer experience, and tech-enabled services.
From Las Piñas to the world
As digital outsourcing continues to shape the global business landscape, TaskUs remains at the forefront of innovation and expansion.
The opening of TaskUs Hiraya not only strengthens its operational footprint in the Philippines but also enhances its ability to deliver agile, technology-driven CX solutions to clients worldwide.
For Las Piñas, the site’s arrival is more than a corporate milestone — it’s a gateway to global opportunities. By empowering local talent and anchoring investment in regional development, TaskUs Las Piñas exemplifies how the Philippine outsourcing industry continues to evolve and thrive in 2025.
In the years ahead, TaskUs’ expansion in the Philippines will stand as a model for how global outsourcing firms can balance innovation, inclusion, and impact, proving once again why the country remains the heart of customer experience excellence in Asia.
