According to Metrobank, Filipino borrowers continue to prioritize practical, family-oriented investments, with sports utility vehicles (SUVs) and house-and-lot properties emerging as the most preferred loan categories.
The bank said housing loan applicants still overwhelmingly favor house-and-lot developments over condominiums and townhouses, reflecting a sustained preference for larger living spaces and long-term land ownership. This trend persists despite the ongoing expansion of vertical residential projects in urban centers.
The preference for horizontal housing aligns with broader market observations, with industry analysts noting steady demand for suburban developments that support multigenerational living and community-oriented environments.
Filipinos prioritizing homes, SUVs in loan choices
Housing remains one of the most significant financial milestones for Filipino households.
Latest data from the Bangko Sentral ng Pilipinas (BSP) shows that property ownership continues to rank highly among long-term financial aspirations, often linked to wealth building and financial security.
In the automotive segment, SUVs continue to dominate loan preferences, overtaking sedans as Filipino consumers increasingly opt for larger and more versatile vehicles.
The shift reflects growing demand for family-sized transport solutions capable of accommodating daily commutes, long-distance travel, and practical lifestyle needs.
Industry trends similarly show sustained dominance of SUVs and multipurpose vehicles in the broader vehicle financing market, alongside pickups and vans, as buyers prioritize durability, space, and flexibility.
In support of long-term Filipino financial goals
Metrobank noted that these purchasing patterns highlight how major financial decisions among Filipino households are typically made with long-term planning in mind.
Home and car loans are often evaluated collectively within families, with careful consideration given to broader financial obligations such as education, healthcare, savings, and rising living costs.
To support these long-term goals, the bank has relaunched its “Goals Made Real” promo, aimed at making home and vehicle ownership more accessible to borrowers.
The promo runs until May 29, 2026, with approved and booked applications required on or before July 31, 2026.
Under the initiative, qualified borrowers may avail of lower interest rates to ease monthly repayments, waived fees of up to PHP 60,000, and free one-year AXA car insurance for car loan applicants.
According to Metrobank, the program is designed to help Filipinos accelerate key life milestones, particularly homeownership and vehicle acquisition, which remain central to household financial planning.
Borrowers may apply for home or car loans at any Metrobank branch or through the bank’s official website.
