The Global Tourism Business Association (GTBA), ONEKLIK Events, and Metrobank are teaming up for the 4th Travel Sale Expo, bringing travel deals, tourism stakeholders, and industry recognition under one roof as the Philippine travel sector continues to rebuild and expand.
Set for October 2 to 4, 2026, at SM Megatrade Hall in Mandaluyong, the expo carries the theme “Where Travel Dreams Come Alive.” The event will also coincide with the 3rd Ambassador Awards, which recognizes diplomats and industry leaders for their contributions to Philippine tourism.
The partnership formalizes the collaboration among GTBA, ONEKLIK Events, and Metrobank, with the organizations positioning the expo as a platform connecting travelers with tourism businesses, destinations, and travel-related offers.
Beyond promotions and travel packages, the event is expected to bring together stakeholders from across the tourism ecosystem, creating opportunities for businesses to showcase their offerings while giving consumers access to travel options and deals in one venue.
The partnership also reflects the growing intersection between tourism and financial services, as travelers increasingly rely on digital payments, cards, and other financial tools when booking trips and spending overseas.
Metrobank joins tourism expo to connect travelers, industry
For Metrobank, participation in the expo provides an opportunity to engage directly with travelers while supporting an industry that contributes significantly to economic activity and consumer spending.
The event’s partnership with the Ambassador Awards adds another dimension to the three-day gathering. Now on its third edition, the awards program is designed to recognize individuals and organizations that have made notable contributions to tourism, diplomacy, and related industries.
The combination of a consumer-focused travel expo and an awards program is intended to bring together travelers, tourism businesses, government and diplomatic representatives, and other industry stakeholders.
As international and domestic travel continue to evolve, tourism businesses are also adapting to changing consumer expectations, including greater demand for convenient digital transactions, competitive travel packages, and personalized experiences.
The Travel Sale Expo 2026 is expected to provide participating businesses with a venue to reach travelers directly while giving consumers an opportunity to discover destinations and travel products ahead of the peak holiday and year-end travel period.
With GTBA, ONEKLIK Events, and Metrobank joining forces, organizers are positioning the expo not simply as a travel sale, but as a broader platform for tourism promotion, business networking, and industry recognition.
