by Edielyn Mangol, Reporter
Shopee, the leading e-commerce platform across Southeast Asia, Taiwan, and Brazil, has unveiled its latest initiative aimed to uplift Filipino entrepreneurs: the Shopee Tatak Pinoy: Sibol Accelerator Program (SAP), a six-month growth acceleration track designed for high-potential micro, small, and medium enterprises (MSMEs).
This program is part of a larger effort to bridge the gap between traditional small businesses and the vast opportunities of the digital marketplace.
By focusing on MSMEs that have already shown promise, the e-commerce platform is providing targeted support to help them overcome common hurdles and achieve a new level of success.
Aiming to scale digital commerce and amplify local impact, SAP is a strategic extension of the e-commerce platform’s Tatak Pinoy advocacy, reinforcing its decade-long commitment to inclusive and sustainable growth in the Philippines.
What the ‘Tatak Pinoy: Sibol Accelerator Program’ offers
The program is structured to provide recipient MSMEs with a curated blend of mentorship, technical coaching, and milestone-based incentives:
- Bootcamp and core skills development – Participants will kickstart their SAP journey with an intensive bootcamp in Q4 2025 to sharpen foundational competencies.
- Expert guidance from Shopee – Sellers will have access to Shopee’s in-house Business Partners and global experts who will support them in areas including digital marketing, branding, fulfillment, customer experience, and analytics-driven business planning.
- Tailored growth roadmaps and milestone incentives – Each MSME will receive a customized plan aligned with its unique business goals, with incentives awarded for measurable progress. This personalized approach ensures that the program’s benefits are directly applicable to each participant’s unique needs and aspirations. It’s a holistic framework that addresses everything from operational efficiency to strategic market positioning, giving entrepreneurs the tools to not just survive but thrive.
Who’s eligible — and what Shopee is looking for
SAP targets 20 invitation-only MSMEs who have demonstrated:
- Active engagement and consistent presence on the leading e-commerce’s platform;
- A proactive mindset geared toward operational improvement and online growth;
- Ambition to contribute to local entrepreneurship and uplift community ecosystems;
- Strategic intent to scale and sustain digital businesses over the long term.
As Vincent Lee, Head of Shopee Philippines, underscores:
“When MSMEs succeed, communities thrive… The launch of the Shopee Tatak Pinoy Sibol Accelerator is part of our commitment to helping promising Filipino sellers take the next step — whether that’s growing faster, scaling smarter, or building a lasting presence online.”
This initiative marks a significant milestone as Shopee celebrates its 10th anniversary in the Philippines. Throughout the past decade, the e-commerce platform has remained dedicated to providing Filipino entrepreneurs with comprehensive, hands-on support. SAP reinforces this unwavering commitment to local MSMEs through tailored, locally tuned programs.
Why it matters
In today’s competitive digital economy, MSMEs face distinct challenges in marketing, fulfillment, customer experience, and data-driven planning. SAP gives Filipino sellers more than just tools — it equips them with a structured framework, expert support, and a community-driven approach to thrive online.
The program is a powerful statement about the importance of investing in local talent and a sustainable e-commerce ecosystem. It moves beyond transactional relationships and establishes a partnership focused on long-term growth and shared success.
Through SAP, Shopee is not simply delivering a program — it’s building pathways for Filipino entrepreneurs to scale sustainably, rooted in pride, performance, and local impact.
Shopee’s Sibol: More than just a program
For Filipino sellers poised to go beyond early-stage success and scale with strategy, the Tatak Pinoy: Sibol Accelerator Program offers a rare blend of capacity-building, expert mentorship, and goal-driven incentives—backed by one of Southeast Asia’s e-commerce giants.
As Shopee turns a decade strong in the Philippines, Sibol reflects a renewed commitment: growing businesses, growing communities.
