The Badminton World Federation (BWF) has recently announced its partnership with foundit, a leading talent platform in APAC and the Middle East.

This strategic collaboration aims to amplify foundit’s brand presence while championing the spirit of excellence embodied by badminton players worldwide. 

The partnership was announced by Sekhar Garisa, the CEO of foundit and Saurabh Srivastava, APAC & ME CMO of foundit, along with Thomas Lund, Secretary General / COO, BWF, and Owen Leed, Director of Commercial and Communications, BWF.

Through this collaboration with BWF, foundit aims to tap into the excitement and passion surrounding badminton, one of the most followed and played sports. This partnership will enhance foundit’s brand presence and enable it to connect with a diverse audience of job seekers and employers across various industries.

As the governing body for badminton, BWF oversees prestigious events such as the Thomas and Uber Cup, Sudirman Cup, and World Tour Events, boasting a global fan base exceeding 700 million. 

foundit will be the Official Talent Partner for 20 significant championships throughout the year, including the highly anticipated Thomas & Uber Cups, All England Open, Malaysia Open, Singapore Open, and the India Open.

Executives of foundit (from left:) Thomas Lundt (Secretary General/COO) and Sekhar Garisa (CEO)

Speaking about the partnership, Sekhar Garisa, CEO of foundit, emphasized the shared values of agility, perseverance, and pursuit of excellence that unite badminton players and foundit. “This partnership is a testament to foundit’s unwavering commitment to enabling and connecting the right talent with the right opportunities. Badminton’s immense popularity in our core markets, particularly among young professionals, makes this partnership a powerful tool for engaging with the millions of job seekers and recruiters across the markets,” he added. 

Commenting on the association, Thomas Lund, BWF Secretary General / COO said, “We are thrilled to partner with foundit, a leading talent platform that shares our passion for excellence and talent development. Badminton is a sport built on dedication, hard work, and the pursuit of success — values that resonate deeply with foundit’s mission. By joining forces, we aim to inspire individuals to reach their full potential and make a lasting impact in their careers.”

foundit further aims to partner with grassroots academies and badminton players from India and Southeast Asia, reflecting its dedication to nurturing talent from grassroots to elite levels. By effectively leveraging these associations, foundit aims to inspire individuals to achieve their full potential in professional pursuits.

About foundit – APAC & Middle East  

foundit, formerly Monster (APAC & ME), is a leading talent platform offering comprehensive employment solutions to recruiters and job seekers across APAC & ME. In addition to a powerful AI-powered job search, foundit offers e-learning, assessments, and services related to resume creation, interview preparation, and professional networking.

Brandcomm

Since its inception, the company has assisted over 90 million job seekers across 18 countries in upskilling and connecting them with the right job opportunities. Over the last two decades, the company has been a leader in the world of recruitment solutions and has recently launched a cutting-edge solution to give recruiters access to passive candidates in addition to active ones.

With the use of advanced technology, foundit is seeking to efficiently bridge the talent gap across industry verticals, experience levels, and geographies. Today, foundit is committed to enabling and connecting the right talent with the right opportunities by harnessing the power of deep tech to sharpen hyper-personalised job searches and offer precision hiring.

Additionally, foundit has been recognised as a Great Place To Work, reflecting its dedication to fostering a supportive and dynamic work culture. 

To learn more about, foundit in APAC & Gulf, visit:  www.foundit.in | www.founditgulf.com | www.foundit.sg | www.foundit.my | www.foundit.com.ph | www.foundit.com.hkwww.foundit.id

By Ralph Fajardo

Ralph is a dynamic writer and marketing communications expert with over 15 years of experience shaping the narratives of numerous brands. His journey through the realms of PR, advertising, news writing, as well as media and marketing communications has equipped him with a versatile skill set and a keen understanding of the industry. Discover more about Ralph's professional journey on his LinkedIn profile.