Cebu Landmasters, Inc. (CLI) closed 2025 on a strong note, posting record residential reservation sales of ₱24.6 billion, up 45% from ₱16.9 billion the previous year, driven by sustained end-user demand and strong take-up across key Visayas and Mindanao markets.
The company’s performance reflects not only robust housing demand but also its growing integration of digital platforms and fintech-enabled payment solutions, which continue to support buyer accessibility, streamline collections, and enhance the overall customer experience — particularly among overseas Filipino buyers and end-users investing for the long term.
Jose Franco Soberano (center), SEVP and COO of CLI, discussing the company’s record sales
“Our record sales reflect a clear focus on building where demand is real and delivering on our commitments. Even through periods of volatility, we continue to deliver as planned and build developments that meet market needs and create lasting value for the communities we serve,” said Jose Franco Soberano, SEVP and COO of CLI.
CLI reported consolidated revenues of ₱18.5 billion, with net income remaining steady year-on-year at ₱4.03 billion, reflecting the timing of project completions and revenue recognition, alongside consistent construction progress.
Excluding lot sales, real estate revenues and related finance income remained the primary growth driver, rising 10% to ₱17.3 billion from ₱15.8 billion the previous year. The steady growth was supported by disciplined collections performance, aided by digital payment channels and financing structures that improve affordability and reduce friction in the homebuying process.
Strong demand supported by active project pipeline
Aerial view of One Manresa Place in Cagayan de Oro
CLI’s record sales were backed by an active launch pipeline, with over 4,500 residential units introduced in 2025, carrying a combined value of approximately ₱30.3 billion across Cebu, Cagayan de Oro, Palawan, and General Santos.
Key developments such as One Manresa Place in Cagayan de Oro and Casa Mira Homes GenSan recorded strong take-up shortly after launch, contributing to a 91% sell-out rate across completed, ongoing, and newly launched projects — underscoring resilient end-user demand in regional markets.
Resilient collections and minimal disruption from external shocks
Casa Mira Homes GenSan, CLI’s first solar integrated economic housing community
Despite global uncertainties, including elevated oil prices and geopolitical tensions, CLI reported stable buyer behavior and collections.
“We have not seen any meaningful uptick in cancellations, which remain steady at around 3.5%. Even with several weeks of external shocks, demand continues to hold, reflecting the strength of our end-user market,” Soberano said.
He added that while the oil crisis has had some impact on construction input costs, it has not materially affected CLI’s overall business momentum.
“While we are seeing some pressure on select construction materials due to logistics and fuel costs, this is not our first time navigating such conditions. Overall demand, collections, and project execution remain intact, and we do not see the oil situation significantly affecting our business trajectory at this point,” Soberano further explained.
CLI continues to mitigate risks through dynamic procurement strategies, short-term pricing adjustments, and close coordination with contractors and suppliers, while maintaining construction timelines.
Recurring income streams continue to expand
Recurring income from hospitality, leasing, and management fees grew 57% to ₱735 million, driven by higher occupancy rates and expanded commercial assets.
Hotel revenues rose 79% to ₱431 million, supported by increased room inventory and improving tourism demand. Leasing revenues increased 40% to ₱227 million, as gross leasable area expanded to 71,000 square meters. Management fees also posted a 21% increase year-on-year.
Strategic expansion into Luzon
CLI also advanced its geographic expansion, securing a 70-hectare landbank in Dasmariñas, Cavite, marking its initial large-scale entry into the Luzon market.
The site is expected to support a future township development, reinforcing CLI’s long-term growth strategy while complementing its strong presence across Visayas and Mindanao.
The company now has 132 projects across 18 cities, spanning residential, office, hotel, co-living, co-working, mixed-use, and township developments.
CLI Chairman and CEO Jose Soberano III said, “As we deepen our presence in VisMin and enter Luzon, we remain guided by our mission to deliver masterful real estate experiences that uplift lives, and our vision of becoming the country’s most trusted developer.”
Driving growth through accessibility and innovation
As CLI scales across regions, it continues to invest in technology-driven solutions, including fintech integrations, to support faster transactions, flexible payment options, and improved financial accessibility for buyers, key factors now sustaining demand amid evolving market conditions.
The company’s official e-payment portal, CLI Pay, allows homebuyers to securely make payments for reservations or dues online, which is available to both local and overseas Filipino workers (OFWs).
