by Jan Michael Carpo, reporter
UnionBank of the Philippines is set to launch an array of innovative investment products and services as part of its ongoing efforts to meet the evolving needs of its ultra-high-net-worth clientele. This move is in line with the bank’s commitment to delivering tailored financial solutions that align with the sophisticated demands of its private banking clients.
In a press statement, Arlene Joan Tanjuaquio-Agustin, the CEO of UnionBank’s Private Banking, revealed the bank’s strategic plans for 2024.
According to Tanjuaquio-Agustin, UnionBank intends to expand its product offerings significantly, including the introduction of more global funds, asset swaps, and private loans. These new products are designed to enhance the investment options available to clients, allowing them to diversify their portfolios more effectively.
UnionBank to place strong emphasis on family services
Beyond traditional financial products, UnionBank is also placing a strong emphasis on family services, particularly in the areas of intergenerational asset transfer and succession planning. “We understand the importance of legacy for our clients,” said Tanjuaquio-Agustin. “Our aim is to provide them with the tools and services necessary to ensure a smooth and successful transition of wealth across generations.”
One of the most notable aspects of UnionBank’s upcoming initiatives is the integration of artificial intelligence (AI) technology.
Tanjuaquio-Agustin emphasized that AI will play a critical role in creating a seamless and personalized experience for clients. “We intend to strengthen these propositions further with the proper utilization of AI technology,” she stated. “By leveraging AI, we can offer more precise and customized financial advice, ensuring that our clients receive the highest level of service.”
UnionBank’s Arlene Joan Tanjuaquio-Agustin (IMAGE CREDIT: https://www.unionbankph.com)
In addition to expanding its traditional investment offerings, UnionBank is also developing new products and services that focus on alternative investments and sustainability. These offerings are designed to cater to clients who are looking to align their investment strategies with their personal values. The bank’s focus on sustainability reflects a growing trend among high-net-worth individuals to invest in areas that contribute positively to society and the environment.
“We will continue to lead the private banking industry in thought leadership and innovation,” Tanjuaquio-Agustin said. “This commitment to innovation will fuel our growth and success as we help our clients achieve their financial goals and build lasting legacies.”
Just recently, the leading financial institution also launched one of its latest financial products designed to help make Filipino dreams a reality: the UnionBank Personal Loan! It allows borrowers to enjoy faster loan approvals and offers higher loan amounts as they build up their credit score.
Tanjuaquio-Agustin also highlighted several upcoming initiatives, including the expansion of UnionBank’s NextGen Academy program. Launched in 2019, the NextGen Academy has already received numerous awards for its efforts to educate the next generation of asset owners. The program aims to equip young heirs with the knowledge and skills they need to manage and grow their family wealth effectively.
“In order to increase its impact and engagement, we are adding more carefully curated content to the NextGen Academy program,” Tanjuaquio-Agustin noted. “With these enhancements, we are furthering our commitment to helping our clients create enduring legacies.”
Since its official launch in March 2019, UnionBank Private Banking has made significant strides.
Over the past five years, the division has focused on empowering its affluent and high-net-worth clients by providing them with access to global funds, private assets, and asset swaps. These efforts have positioned UnionBank as a leader in the private banking sector, known for its client-centric approach and innovative solutions.
As UnionBank continues to evolve and expand its offerings, its commitment to delivering exceptional service remains unwavering. The bank’s proactive approach to addressing market trends and incorporating cutting-edge technology ensures it remains at the forefront of the private banking industry.
“We are confident in our ability to assist clients in reaching their financial objectives,” Tanjuaquio-Agustin concluded. “By upholding a client-centric approach and staying ahead of market trends, we will continue to support our clients in building lasting legacies for generations to come.”
With these new developments, UnionBank Private Banking is poised to set new standards in the industry, offering its ultra-high-net-worth clients the tools and support they need to navigate an increasingly complex financial landscape.