In a groundbreaking move, Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global leader in cybersecurity, has announced innovative new features in its enterprise platform to protect against the rapidly growing threat of AI-based attacks and deepfakes.
As cybercriminals increasingly exploit advancements in artificial intelligence (AI), Trend Micro’s latest solutions are set to safeguard businesses and consumers alike.
Recent research by Trend Micro highlights a troubling trend: the surge of AI-based tools in the criminal underground. These tools, now more accessible and affordable, empower criminals of varying skill levels to launch sophisticated attacks, including deepfakes, social engineering scams, and identity theft.
The new tools make it easier to mislead victims for extortion, misinformation, and fraud.
During a media briefing held in Taguig City recently, the security company talked about the rise of generative AI tools like ChatGPT, which has opened up new opportunities for cybercriminals through the faster production of more potent malware and scams. One of these entails the use of ‘deepfakes,’ with malicious users now utilizing them to spread misinformation, damage reputation, and even commit fraud.
To address this need, the global cybersecurity leader announced that it is taking a stand against the growing threat of ‘deepfakes.’
“This is actively in development right now,” said Shannon Murphy, Trend Micro Global Risk and Security Strategist. “We are now actively developing new software that can analyze video and audio to identify content manipulated with artificial intelligence.” She adds that they are now conducting lots of research into different trends and activities of cyber criminals, an initiative that has since influenced the company’s decision to invest in deepfake and audio fake detection.
Trend Micro: Protection against a new wave of cyber threats
Ian Felipe, Trend Micro Philippines Country Manager, emphasized the urgency of addressing these new threats. “Our latest research reveals several new deepfake tools that enable cybercriminals to execute damaging scams with alarming ease. We are leading the industry in combating these threats by equipping our enterprise and consumer customers with cutting-edge detection capabilities.”
Trend Micro’s new deep fake detection technology will soon be integrated into the Trend Vision One™
Trend Micro’s new deepfake detection technology, soon to be integrated into the Trend Vision One™ platform, uses advanced methods to identify AI-generated content. This technology is crucial for managing attack surface risks for enterprises and reducing online risks for consumers — 71% of whom view deepfakes as a significant threat, according to a recent survey.
AI’s Double-Edged Sword: Innovation and Risk
The dual nature of AI, offering both innovation and risk, is becoming increasingly apparent. Dan Ayoub, a Gartner analyst, noted, “High-quality GenAI applications are now capable of creating photo-realistic video content that can deceive audiences. The ease of access and growing sophistication of these tools necessitate a methodological approach to detecting deepfake content.”
The consequences of undetected deepfakes can be severe, including misinformation, financial loss, job displacement, legal challenges, reputation damage, identity theft, and potential harm to mental or physical health.
Trend Micro’s study revealed that 36% of consumers had encountered scams involving deepfakes. Additionally, the FBI has warned of the use of deepfake technology in business email compromise attacks and fraudulent applications for remote work positions.
Fortifying the Future: Trend Micro’s Mission
Trend Micro’s new solutions are part of a broader mission to secure customers’ AI journey, supporting a zero-trust strategy. The company recently introduced features in Trend Vision One designed to:
- Centralize management of employees’ GenAI access and usage
- Inspect prompts to prevent data leaks and malicious injections
- Filter GenAI content to comply with regulations
- Defend against attacks targeting large language models (LLMs)
As cyber threats evolve, Trend Micro remains at the forefront, leveraging decades of security expertise and continuous innovation. The company’s AI-powered cybersecurity platform protects organizations and individuals across clouds, networks, devices, and endpoints, ensuring a safe digital landscape.
To learn more about Trend Micro’s new deepfake detection capabilities and other advanced cybersecurity solutions, visit www.TrendMicro.com. A demo of the new technology is available for viewing, showcasing the company’s commitment to protecting the digital world from emerging threats.
About Trend Micro
Trend Micro, a global cybersecurity leader, is dedicated to making the world safe for exchanging digital information. With over 7,000 employees across 70 countries, the company provides comprehensive security solutions for clouds, networks, devices, and endpoints.
Trend Micro’s platform offers advanced threat defense techniques optimized for leading environments like AWS, Microsoft, and Google, providing central visibility for faster detection and response.