Switch, the leading Apple reseller in the Philippines, marked the much-anticipated launch of the iPhone 16 with an unforgettable celebration at Alabang Town Center last October 17.
The event, which ran from 8 PM and culminated in the official launch at 12:01 AM on October 18, brought together a host of influencers, media personalities, and loyal customers for an immersive experience filled with excitement, surprises, and a showcase of Apple’s latest innovations.
Switch Market Director Enrico Luis Luk speaking during the formal launch of iPhone 16 in PH
Enrico Luis Luk, Switch’s Market Director, highlighted the significance of the event, emphasizing that it was not just about unveiling the iPhone 16.
“This launch wasn’t just about introducing the iPhone 16; it was about bringing people together and sharing in the excitement of Apple’s latest innovations. We wanted everyone to feel part of something bigger, beyond just the product—an experience that celebrates connection and creativity,” Luk said.
The event was a star-studded affair with the presence of top influencers who added dynamic energy to the celebration.
Among the notable personalities in attendance were TikTok sensation Eya Borja, digital content creator and recording artist Chloe Redondo, and JM Banquicio, KLOOK PH’s Top Outbound Kreator Awardee and popular travel vlogger. Their participation underscored the strong relationship between Switch and its vibrant community of tech enthusiasts.
Switch and their engaging ‘Byte Sessions‘
One of the highlights of the evening was the engaging Byte Sessions, interactive demonstrations where experts walked attendees through the iPhone 16’s innovative features.
From the device’s cutting-edge camera capabilities to its enhanced performance and sleek design, the sessions gave participants an exclusive sneak peek into the smartphone that’s set to redefine the way we connect, create, and communicate.
As part of the celebration, Switch also held exciting raffles throughout the event, with top-tier prizes including exclusive Apple merchandise and gadgets. The fun-filled activities, combined with the chance to win big, created a palpable sense of excitement, setting the tone for the iPhone 16’s much-anticipated arrival.
To further excite customers, Switch rolled out a series of exclusive launch offers to celebrate the iPhone 16 release, ensuring that everyone could access the latest Apple technology on terms that best suit their needs:
- Up to ₱10,000 OFF for full payments via cash or straight payment from October 10-31, 2024.
- 0% installment plans for up to 24 months with select banks until October 31, 2024.
- Buy Now, Pay Later options with Metrobank, BPI, Bank of Commerce, EastWest Bank, UnionBank, and BDO, offering varying 0% installment tenors per bank.
- Home Credit offers 1% interest for 15, 18, and 24-month installments on cash/straight purchases, available at select Switch stores until October 20, 2024.
In addition, customers were treated to a special SPOT TRADE-IN offer, allowing them to save up to ₱57,000 when they trade in their old iPhone 15 series for the new iPhone 16. This opportunity made it even easier for existing iPhone users to upgrade to the latest model and experience Apple’s newest features.
Exclusive 0% installment plans
For those opting for installment plans, Switch partnered with leading banks to offer exclusive 0% installment deals:
- BPI: Enjoy 0% installment for 12 or 24 months when purchasing at cash/straight price using a BPI Credit Card from October 10-20, 2024.
- Metrobank: Get 0% installment for 12 or 24 months with a Metrobank Credit Card when purchasing from October 18-20, 2024.
- PNB: Take advantage of 0% installment for 24 months with exclusive discounts from October 10-21.
- RCBC: Receive a ₱3,000 discount and enjoy 0% installment for 24 months with RCBC Credit Cards from October 18-21.
Switch’s latest launch demonstrates the brand’s ongoing commitment to providing the best Apple products alongside exceptional customer service and value-added offers.
With such a thrilling start to the iPhone 16 launch, Switch continues to solidify its position as a leader in the local tech retail space.
For more information on Switch’s exclusive offers and updates, customers are encouraged to visit the official Switch social media pages on Facebook, Instagram, and TikTok.
The iPhone 16 has arrived, and Switch has ensured that its launch is one for the books, setting the stage for even more groundbreaking experiences to come.