Integration to allow gamers in PH to purchase in-game digital content and products using GCash app
Swarmio Media Holdings Inc. (CSE: SWRM) (OTCQB: SWMIF) (GR: U5U), a technology company focused on the global deployment of its proprietary Ember gaming and esports platform, announces that it has integrated the digital wallet system GCash into the company’s Swarmio Pay fintech solution (“Swarmio Pay”).
This integration gives gamers using the Ember platform in the Philippines, which was launched regionally under the brand name “Globe Gamer Grounds,” the option to purchase in-game digital content, products, skins, and accessories using the trusted and popular GCash digital wallet.
By integrating GCash into Swarmio Pay, subscribers to Globe Gamer Grounds will be able to purchase digital content and products from the platform’s online store using multiple online and alternative payment channels including digital wallet, direct carrier billing (DCB), and direct top-up.
“This is a very significant milestone for Swarmio,” said Vinicius Esteves, Senior Vice President of Fintech for Swarmio, in a press statement.
“Giving gamers alternative payment channels to choose from is extremely important in markets such as APAC, where many gamers do not readily have access to a credit card or bank account. We expect that this integration will facilitate many new and recurring transactions within the Ember platform while also opening up opportunities for cross-promotion with game publishers in the future,” he added.
GCash is owned by Mynt, a subsidiary of Globe Telecom Inc., Swarmio’s strategic telco distribution partner in the Philippines. It is currently the dominant online and offline payment channel in the Philippines, with an average of 60 million users in 2022, representing 83% of the adult population.
Digital wallets as the leading form of payment for e-commerce transactions in Asia
Digital wallets are becoming increasingly important in markets such as APAC, now representing 68.5% of regional e-commerce transaction value in 2021.
According to The Global Payments Report for Financial Institutions and Merchants 2022, digital wallets or e-wallets have become the leading form of payment for e-commerce transactions in Asia and are actually projected to expand to over 72% of transaction value in 20252.
E-wallets have also become the preferred payment channel of game publishers, as they are considered more secure than other methods of online payment. In this way, Swarmio is ensuring its Ember gaming and esports platform maintains a competitive edge in terms of its customers and its current and potential partners.
Globe Telecom started rolling out Swarmio’s proprietary Ember gaming and esports platform to its 85 million customers under the brand name “Globe Gamer Grounds” in April 2022.
Revenues to be generated from subscriptions and profit from transactions carried out within the Ember platform, through its integrated e-commerce and fintech solutions Swarmio Store and Swarmio Pay, shall be subject to a revenue-sharing agreement between Globe Telecom, TM WHOLESALE, and Swarmio.
Swarmio’s fully managed, plug-and-play Ember platform can be quickly and seamlessly integrated with major telco operations, allowing telcos to engage and monetize gaming subscribers and gain immediate and meaningful access to the US$200 billion gaming market.
To date, Ember provides a proprietary digital hub for gaming communities, allowing gamers to access an ultra-low-latency playing experience, competitive challenges and tournaments, exclusive gaming content, managed communities, gamification and points system, online store (Swarmio Store), gamer e-wallet (Swarmio Pay), and customized digital content.