Maya, the country’s #1 digital bank and leading payments processor, and Pepsi-Cola Products Philippines, Inc. (PCPPI) are rolling out a new digital initiative to modernize how payments and financing are managed across PCPPI’s nationwide network of over 200,000 distributors and retailers, including sari-sari stores.
Photo shows (from left:) Danny Kim, PCPPI Chief Strategy Officer; Elmer Yanga, PCPPI CFO; Phyo Phyu Noe, PCPPI President & CEO; Shailesh Baidwan, Maya Group President and Maya Bank Co-Founder; Orlando B. Vea, Maya Group CEO and Founder and Maya Bank Co-Founder; Khurram Malik, Maya Group Chief Commercial Officer; and Angelo Madrid, Maya Bank President
The initiative is designed to make it easier for business owners within the PCPPI distribution ecosystem to collect payments, access capital, and streamline day-to-day operations through Maya’s all-in-one digital banking and payments platform.
Distributors and retailers will benefit from faster collections via the bank’s end-to-end cashless payment system. By reconciling transactions in real-time, this system aims to reduce risks tied to cash handling, such as theft, collection delays, and misreporting.
Maya to offer accessible financing options
Leveraging artificial intelligence (AI) for credit scoring, the bank will also offer access to working capital loans — linked directly to real-time sales and payment data. This provides sari-sari store owners and distributors with accessible financing options that can fund their inventory purchases and fuel business growth.
The bank’s solutions will be integrated into PCPPI’s Distributor Management System (DMS) to create a connected, end-to-end financial infrastructure that supports everything from collections to inventory financing.
“This partnership with Maya supports our goal of streamlining operations and strengthening support for our distributors and retail partners,” said Phyo Phyu Noe, President and CEO of Pepsi-Cola Products Philippines, Inc. “By shifting to digital payments and financing, we’re making it easier for our partners to do business and grow with us.”
“We are proud to work with Pepsi-Cola Products Philippines, Inc. on a program that supports the essential role of distributors and sari-sari store owners in the local economy,” said Shailesh Baidwan, Maya Group President and Maya Bank Co-Founder.
“By simplifying collections and improving access to financing through our digital banking platform, we’re helping them run their businesses more efficiently and grow with confidence in an increasingly digital world,” he added.
A model for inclusive growth through digital finance
This initiative reflects a broader transformation within the fast-moving consumer goods (FMCG) sector, where embedded digital finance is emerging as a key driver of agility, efficiency, and grassroots growth. Across the country, an increasing number of companies are embedding financial services into their supply chains, moving beyond simple payment digitization to strengthen last-mile relationships with trade partners.
For Maya and PCPPI, this collaboration provides a working model for how digital finance can unlock inclusive growth and long-term resilience across the Philippine retail landscape.
Building on this momentum, the bank, operating within a financial landscape that is traditionally dominated by established banks, has emerged as a significant disruptor. In 2024, they announced group-wide profitability, a milestone that underscores the growing influence of digital financial solutions in the Philippines. This achievement, combined with substantial customer acquisition and a robust lending portfolio, signifies a pivotal moment for their digital banking and payments division.
The data further highlights this success. Maya’s customer base surged to 5.4 million by the end of 2024, a remarkable 71 percent increase from the previous year. This rapid expansion demonstrates the growing demand among Filipinos for accessible and convenient digital banking services. Similarly, deposits rose significantly from P24.8 billion to P39.3 billion, a 58.5 percent increase, reflecting the trust and confidence customers place in the bank’s platform.
Currently, the bank stands as the #1 Fintech Ecosystem in the Philippines, encompassing Maya, the #1 Digital Bank, and Maya Business, the #1 Omni-Channel Payment Processor. The digital bank is regulated by the Bangko Sentral ng Pilipinas (BSP), with deposits insured by the Philippine Deposit Insurance Corporation (PDIC) up to ₱1 million per depositor.