Who says basketball and bitcoins don’t mix?
In today’s age of digital technology, anything is possible. Just recently, the Philippine Basketball Association (PBA) signed up Coins.ph as its official crypto partner. The partnership deal aims to promote financial empowerment among basketball fans through crypto education and engagement.
Under the deal, Coins.ph will work together with the country’s premier basketball league to help increase the awareness of sports-loving Filipinos about blockchain, digital ownership, NFTS, and web3.
The PBA also offers the perfect avenue to conduct these education initiatives as several basketball players are already well-involved with crypto.
Basketball as a platform for crypto education
“Basketball plays an important part in the Filipino culture and that makes it a perfect match for Coins.ph, a proudly home-grown fintech brand,” said Wei Zhou, CEO of Coins.ph. “We are very excited to be the exclusive crypto partner of the PBA and we look forward to bringing together exciting basketball games with the latest crypto trends. We have seen a surge in engagement with Web3 in the Philippines, and we value this opportunity to expand crypto market adoption.”
Commissioner Willie Marcial of the PBA, for his part, said, “Partnering with Coins.ph will surely take the PBA a step further as it continues to improve and strengthen its position as one of the best leagues in the region. Having Coins.ph will give fans the opportunity to engage in a new way and at the same time learn about the crypto community. We are thankful to Coins.ph for choosing us to be their partner. I am sure that they will introduce new venues for fun and exciting activities.”
The 47th season of the PBA opened last June 5, and it marked the first time after 2 years of the pandemic that games will be held at venues with 100% capacity. Basketball fans will be more than ready to cheer for their favorite teams and watch their PBA idols in action.
Aside from that, fans can expect Coins.ph to keep the audience engaged and excited when it hosts half-time party games wherein fans can win free crypto.