ZTE’s mobile brand nubia is celebrating a banner year in the Philippines, capping off 2024 with a staggering 300% sales increase.
This impressive growth coincides with the brand’s aggressive expansion plans for 2025, which include opening new concept stores and kiosks across Luzon, Visayas, and Mindanao.
A year of breakthroughs
Gavin Lian, General Manager for Terminals, ZTE Philippines, speaks during a thanksgiving party
2024 marked a turning point for nubia in the Philippines. The company attributes its success to a combination of factors:
- Strategic marketing: nubia implemented targeted marketing campaigns that resonated with Filipino consumers.
- Expanded product line: They diversified their product portfolio to cater to various market segments, offering smartphones for photography enthusiasts, gamers, music lovers, and budget-conscious users.
- Commitment to affordability: nubia prioritized offering high-quality features at competitive prices, making their smartphones particularly attractive to Filipino consumers.
“We listened to the market and developed specialized products for different lifestyles,” explained Gavin Lian, General Manager for Terminals, ZTE Philippines. “This focus, along with our emphasis on affordability, has made nubia a popular choice for Filipinos.”
“We started business in the Philippines last year but it was just to prepare everything. So, you can say 2024 is really our first year and if before we were an unknown brand, we are happy to share that now, we have lots of fans on Facebook, TikTok, and various other forms of social media. A lot of customers are now looking for us online,” he added.
nubia: Building stronger connections through technology
nubia’s expansion goes beyond simply selling phones. The brand aims to bridge connections and make cutting-edge technology accessible to every Filipino. Their new concept stores will serve as hubs where Filipinos can experience the latest advancements firsthand.
The first concept stores, strategically opened in Metro Manila in 2024, were met with positive feedback. This year, nubia is taking its commitment a step further with a nationwide rollout of concept stores and kiosks.
Executives from nubia led the official launch of the Bacoor concept store, a key addition to their growing retail presence nationwide.
“We are truly honored by the positive response we’ve received,” said Mr. Lian Zhaojun, ZTE Philippines’ General Manager for Terminals, at the recent opening of a new concept store in SM City Bacoor, Cavite. “Our kiosk and concept store expansion ensures Filipinos have access to reliable technology they can trust.”
Experience nubia at a store near you
The new concept stores and kiosks will showcase nubia’s diverse range of smartphones, catering to various needs, from entertainment and gaming to lifestyle, education, and work. Their commitment to empowering individuality and self-expression is evident in their innovative and stylish designs.
Here’s a list of currently open nubia kiosks and concept stores:
- Central Luzon
- SM City Clark – ZTE Kiosk
- South Luzon
- SM City Dasma – ZTE Kiosk
- SM San Pedro – ZTE Kiosk
- SM Lipa – ZTE Kiosk
- SM Trece Martires – ZTE Kiosk
- SM Southmall – ZTE Kiosk
- SM Calamba – Kiosk
- National Capital Region (NCR)
- SM City Grand Central – ZTE Kiosk
- SM North Edsa – Concept Store
- SM Caloocan – Kiosk
- Newly Opened Locations
- SM Bicutan – Kiosk
- SM Bacoor – Concept Store
- SM Calamba – Kiosk
- SM Batangas – Kiosk
- SM Bacolod – Kiosk
- SM Naga – Kiosk
- Festival Mall – Kiosk
- Gmall Tagum – Kiosk
- Northstar Ilagan – ZTE Kiosk
Coming soon are branches at SM San Jose Del Monte and SM San Mateo. Keep an eye out for more locations to be announced soon!
According to its website, nubia aims to bring high-end innovative smartphones to adventurous users who want to pursue new experiences and an enhanced quality of life. Founded in October 2012, the brand has continued to elevate lifestyles by encouraging users to pursue their dreams and new passions, hence their tagline “Be yourself.”
For more information about its products and services, visit https://www.nubia.com/ph/ or https://www.nubia.com/en. You can also follow their social media accounts on Facebook, Instagram, and TikTok.