Metropolitan Bank & Trust Co. (Metrobank) scored a rare trifecta of awards before 2024 ends.
First, Metrobank brought home the Strongest Bank in the Philippines title for the fourth straight year at the recently held The Asian Banker Global 2024 Finance Awards.
The Strongest Banks ranking of The Asian Banker is based on a detailed and transparent scorecard that ranks banks and financial holding companies on six criteria of balance sheet performance; which are the ability to scale, balance sheet growth, risk profile, profitability, asset quality and liquidity, covered by 14 specific factors.
The evaluation is conducted between March and August each year when banks’ annual financial results become available.
Metrobank as the ‘Most Recommended Retail Bank’
Second, the Asian Banker also named Metrobank as the Most Recommended Retail Bank in the Philippines, based on the results of the publication’s Annual BankQuality Consumer Survey, which gathered feedback from over 12,000 customers across Asia in January 2024.
Metrobank as Alpha Southeast Asia and The Asse
Third, the Bank’s Financial Markets Sector garnered an award from the Bureau of the Treasury, Fund Managers’ Association of the Philippines, and regional financial publications, namely the Alpha Southeast Asia and The Asse for its expertise in securities trading and investment and wealth management.
Our value of “malasakit,” which means deep care for one’s responsibilities and even going beyond what is expected, coupled with commitment and hard work of every Metrobanker, make achievements such as this possible, adds Metrobank Financial Markets Sector Head Antonio Fernand Tansingco who received the award on behalf of the Bank.
An exclusive win for Metrobank
In October this year, the bank was also recognized with a Gold Stevies at the 2024 International Business Awards for its ‘Grow With Metrobank’ campaign, which tell the stories of growth from customers’ and Metrobankers’ perspective.
The campaign had two parts: first is a customer story video, which is based on how the bank has helped clients in their journeys to success as told from customers’ point of view. It was complemented by a series of culture videos, which showcased the customer-first mindset among Metrobankers, underscoring the importance of delivering the Bank’s promised services to clients.
The ‘Grow with Metrobank’ campaign videos are the only Gold awardee and Philippine company recognized under the Video for Financial Services-Banking category. Winners in the video categories are those who qualified to have produced excellent videos for work-or business-related purposes.
“In an industry where oftentimes it is quite difficult to translate services into tangible benefits, the proponent has successfully overcome this hurdle with these bite-sized, relatable and easy-to-understand videos told from the lens of the customer, including employees who are the bank’s internal customers. What resonated the most in this nomination was the ‘culture of care’ within the organization, and this is evident in their 360-degree approach by getting real-time, candid feedback from frontline associates and leaders of their bank branch,” according to a Stevie Award judge.
“Overall, these videos have not only strengthened the bank’s brand image, but also fostered a sense of unity and purpose among its employees, further reinforcing Metrobank’s position as a trusted and reliable bank,” another judge said.
