Forget yesterday’s marketing playbooks. Artificial Intelligence has officially moved from a futuristic concept to the essential engine driving today’s most effective campaigns. As brands race to stay ahead in a fast-evolving digital landscape, marketers and communicators need practical tools to turn AI from buzzword to breakthrough.
That’s why the latest AI Centre of Excellence (ACE) workshop, organized in partnership with the Digital Marketing Association of the Philippines (DMAP) with DivinaLaw Office as their official venue sponsor, is bringing its highly anticipated workshop, “AI Hacks for Smarter Marketing Campaigns,” back to Manila on August 27, from 1:00 PM to 5:00 PM at the 8th Floor of Pacific Star Building in Makati City — with a Zoom option for remote attendees.
Rob van Alphen (right, standing) with participants to the ACE Workshop in Malaysia
Fresh from successful runs in Malaysia and Sri Lanka, this edition of the ACE workshop is tailor-made for marketing, advertising, and communications professionals ready to harness artificial intelligence for real-world impact. The session will be led by Rob van Alphen, a global authority on marketing transformation.
Registration fees:
Take advantage of the Early Bird rates available until August 15, 2025 — Php 7,500 for onsite (face-to-face) participation and Php 6,500 for online attendance. After the Early Bird period, regular fees apply: Php 8,500 for onsite and Php 7,500 for online.
As artificial intelligence continues to reshape how campaigns are built and delivered, this workshop offers marketing, creative, production, and integrated communications professionals in the Philippines an invaluable opportunity to get ahead of the curve.
Participants will move beyond theory and gain hands-on experience using cutting-edge tools like ChatGPT, Perplexity, and NotebookLM, applying them to real-world marketing scenarios to drive smarter, faster, and more strategic results.
From prompts to performance: What’s inside the session
- Prompting best practices – Learn the latest techniques to maximize the accuracy and value of artificial intelligence tools you already use.
- Smarter campaign execution – Apply artificial intelligence across the full marketing lifecycle: from research and ideation to content creation, campaign planning, design, and analytics.
- Workflow automation – Build custom GPTs to automate repetitive tasks, giving you more time for strategic work.
- Optimization techniques – Boost your content’s discoverability through Artificial Intelligence Optimization (AIO) and Generative Engine Optimization (GEO).
- Team transformation – Learn how to transform your team into a tech-powered hub of innovation and efficiency.
Future-proofing marketers’ skills: Thriving in the AI age
Meet the speaker: Rob van Alphen, Founder and Managing Director of Polaris
This session will be led by Rob van Alphen, Founder and Managing Director of Polaris, a premier AI consultancy firm that helps corporate and agency teams build long-term capabilities and adopt responsible, strategic practices using artificial intelligence — particularly in marketing, PR, and communications.
A seasoned keynote speaker and training facilitator, Rob has trained thousands of professionals worldwide and co-authored the first international study on GenAI in PR and communications. He also spearheaded the development of Asia’s first artificial intelligence guidelines for the PR industry. His leadership spans top creative and digital teams in Europe, the Middle East, and Asia, and he holds a Master’s degree in Communication Sciences from Vrije Universiteit Brussel (VUB).
“Artificial Intelligence is here to stay and will only get better, cheaper, faster, more integrated, and more automated,” Rob shares. “Its impact on our roles and the marcomms profession will be huge. It’s important we proactively build the skills needed to thrive in the age of artificial intelligence.”
Whether you’re a strategist, brand lead, creative, or communicator, this workshop is your chance to future-proof your skill set and turn artificial intelligence into your competitive edge.
To sign up for the August ACE workshop and to learn more about the event, visit: www.centreofexcellence.ai
