In 2022, the Land Bank of the Philippines (LANDBANK) unveiled its new brand promise of “Serving the Nation,” a tagline that has since embodied its full commitment to assist various sectors of the economy and contribute to the country’s collective recovery.
IMAGE CREDIT: https://www.landbank.com/
To further deliver on this promise, the government-run bank has announced that it is ramping up its digital transformation efforts this year to streamline its operations and deliver top-notch customer experience.
Since assuming leadership in May this year, Lynette V. Ortiz, President and CEO of LANDBANK, has been prioritizing the adoption of new technologies across the bank’s key operations to help elevate customer convenience and accessibility to financial services.
“We are heavily investing in enhancing our digital infrastructure to ensure seamless service delivery across our online banking channels and traditional touchpoints. Our priority remains steadfast in delivering solutions and exceptional service to our valued customers,” said Ortiz in a press statement.
An invitation to maximize the bank’s digital banking channels
This year, LANDBANK aims to reduce over-the-counter transactions in its branches by encouraging customers to maximize the bank’s digital banking channels.
These include the LANDBANK Mobile Banking App, the iAccess online retail banking channel, and the Link.BizPortal web-based payment channel for retail clients.
The bank also targets to onboard additional government agencies, local government units (LGUs), private merchants, and other qualified institutions as billers in its digital channels. This way, more customers will be able to make direct online payments through the bank.
LANDBANK is now poised to intensify its marketing efforts to encourage wider digitalization adoption among institutional clients.
Digital solutions include the eMDS internet facility for national government partners, the LBCS electronic bulk disbursement facility, and the “weAccess” corporate internet banking platform.
Implementing an automated queuing management system
As part of LANDBANK’s phygital strategy, selected branches throughout the country will implement an automated queuing management system with a teller interface to further cut processing time for over-the-counter transactions. The next phase of this project will allow customers to set appointments via an online pre-booking facility before visiting the branch.
Since 2018, LANDBANK has been implementing the Digital Onboarding System (DOBS), which has helped simplify the account enrolment process and reduced the account opening time of customers from 45 minutes to 15 minutes or less.
Starting April this year, interested customers may also open a LANDBANK account without visiting a branch through the new straight-through account opening feature of the LANDBANK Mobile Banking App. This will provide customers instant access to the Bank’s digital services, such as fund transfers, bill payments, e-commerce transactions, and cardless withdrawals.
For LANDBANK loan availers, the state-run Bank will likewise introduce innovative online lending platforms that will cater to LGUs and Micro, Small, and Medium Enterprises (MSMEs). These platforms will allow borrowers to apply for loans anytime, anywhere and enjoy a more streamlined loan process.
LANDBANK assures its clients that it will continue to invest in both technological solutions and human resources to be able to proactively secure its systems and infrastructure.
“Ensuring data security and privacy is likewise a top priority for us at LANDBANK,” Ortiz further stated. “We are now implementing multi-layered security controls in our systems to provide safe and frictionless solutions for our customers.”
The bank continues to remind and educate clients on cybersecurity best practices by consistently sharing security and anti-fraud tips on its social media channels. These include the “Cyber Sigurista” campaign that utilizes various hashtags such as #SafeModeMonday, #FraudFreeFriday, and #ScamAlert to raise awareness about emerging online scams and other fraudulent activities.