Invesko, a Filipino-founded investment platform, is rapidly transforming the way young Filipinos approach investing. In just three months since its launch in May this year, the platform has already attracted over 20,000 investors aged 18 to 29, signalling a shift in how the younger generation engages with financial markets.
In a press release, the company stated that the platform’s success is fueled by a US$1.6 million seed round raised in early 2023, supported by prominent regional venture capital firms, including TNB Aura, 500 Southeast Asia, Kaya Founders, and Foxmont Capital Partners.
Inveko to usher a New Era of Investing for Gen Z
The rapid growth of Invesko reflects a broader trend among Gen Z, a tech-savvy and financially conscious generation seeking accessible and affordable investment opportunities. Invesko’s mobile-first approach, designed to meet the preferences of this demographic, has made it easier than ever for young people to start their investment journeys.
Invesko stands out with its clean, intuitive interface, making it exceptionally easy for new users to navigate. The platform’s user-friendly design, coupled with its commitment to low costs and accessible entry points, has resonated strongly with its target audience. With no account minimums and the ability to invest in stocks with as little as US$1, Invesko has democratized access to the financial markets.
This approach is particularly appealing to younger investors who may have been previously deterred by high entry barriers and complex investment processes. Invesko’s onboarding process is streamlined and efficient, allowing users to sign up and start investing in just minutes. New users are even rewarded with free stocks upon completing their verification, adding an extra incentive to join the platform.
A recent survey by The Motley Fool, which polled around 2,000 adult investors, reveals intriguing insights into investment behaviours across different generations.
The survey explored the types of investments owned, stock preferences, sector involvement, and the key factors influencing stock purchases. The findings show that Gen Z and millennials share some investment strategies with older generations, particularly in their views on portfolio size and the factors they prioritize when evaluating stocks.
However, notable differences emerge, particularly in trading frequency and attitudes toward risk. Gen Z and millennials are far more active traders compared to Gen X and baby boomers. Additionally, the younger generations have contrasting views on the risks associated with cryptocurrency investments, with Gen Z showing a distinct approach. These generational contrasts highlight the evolving landscape of investing, influenced by technological advancements and varying economic experiences.
Making Investing Accessible and Rewarding
One of the key challenges facing young investors is the overwhelming amount of information and the perceived complexity of the financial markets. Invesko addresses these concerns through its Rewards program, which incentivizes users with cash bonuses and free stocks as they invest.
This approach not only makes investing more accessible but also helps to build confidence among young investors who may be hesitant to enter the market.
“Investing should not be intimidating or exclusive,” says Miko Bantigue, the founder of Invesko. “Our goal is to make investing easy, accessible, and rewarding for everyone, especially for Gen Z, who are just beginning to build their financial futures. We want to empower them to take control of their wealth and make informed decisions that will benefit them in the long run.”
Expanding Horizons: From US to Local Stocks
While Invesko currently offers access to US stocks and ETFs through a partnership with a licensed broker-dealer, the platform has ambitious plans to expand its offerings. Bantigue envisions Invesko becoming a comprehensive financial services provider, catering to the diverse needs of its users.
The platform plans to introduce local stocks and automated investment products, further enhancing its appeal to young investors in Southeast Asia.
“Our vision is for Invesko to be the most trusted, lowest-cost, and culturally relevant investment app for Gen Z in Southeast Asia,” Bantigue explains. “We’re building a platform where users can grow and manage all aspects of their wealth in one place, whether it’s through US stocks, local stocks, or high-yield USD cash accounts.”
Global Reach with Local Roots
Invesko’s success is not limited to the Philippines. The app is available to customers in over 150 countries through the Apple App Store and Google Play, reflecting the platform’s global ambitions.
Despite its rapid international expansion, Invesko remains committed to its Filipino roots, with a mission to empower young Filipinos to achieve financial independence.
As Invesko continues to grow and evolve, it is poised to become a leading player in the investment landscape, not just in the Philippines but across Southeast Asia.
By offering a seamless, user-friendly, and rewarding investment experience, Invesko is setting a new standard for how young people engage with the financial markets.
Disclaimer: Invesko is not a securities broker and does not provide any broker-dealer services. We work with licensed partner broker-dealers to ensure compliance with all applicable regulations. Prospective investors should seek the advice of their own financial and legal advisors before making any investment decision.