Home Credit Philippines, the country’s leading consumer finance provider, bagged several nominations at the second annual edition of the Marketing Excellence Awards (MEA) held at the New Coast Hotel in Manila earlier this month.
Home Credit was recognized as a finalist under three major categories: Excellence in Integrated Marketing and Excellence in Brand Awareness for its Para sa Life campaign and Excellence in Corporate Social Responsibility for its Payo Para sa Life campaign.
Sheila Paul, Chief Marketing Officer of Home Credit Philippines, won the bronze award under the Marketing Leader of the Year, for outstanding leadership and excellence in the field of marketing, and for making a significant impact on Home Credit’s overall marketing and communications initiatives.
“We at Home Credit are humbled by these awards and we are very proud of all the people who have made these recognitions possible. This serves as a testament to our commitment to providing the best service for our Filipino customers. Winning awards is just a small part of what we do as a brand, the biggest win that we could ever receive is by making our consumers happy and fulfilled with our efforts and services,” shared Shiela Paul of Home Credit Philippines.
The Marketing Excellence Awards is designed to celebrate, recognise, and reward the Philippines’ most outstanding marketing campaigns. It is the premier platform for marketers to showcase their creative excellence, successful strategies, and effective delivery.
Panalo Para sa Life
Excellence with a heart for service—these achievements prove that Home Credit is geared towards exemplary customer service, continuous innovation, and dedication to creating an impact on every Filipino’s life.
Home Credit’s winning campaigns were carried out successfully with the help of its agency partners, Homonym PH and Shift, which strengthened the brand’s messaging and highlighted its mission of being every Filipino’s lifestyle partner.
Since its launch, the Para sa Life campaign has promoted inclusivity and gives opportunities to all Filipinos by being their ultimate life partner. While Payo Para sa Life served as the financial literacy arm of the brand that’s being activated through several platforms, produced in partnership with Manila Broadcasting Company (MBC) and local independent media agency PraXis.
Amidst each recognition, Home Credit vows to intensify its efforts, continue to roll out its campaigns and give the best services to its consumers with a broader reach, new activations, and more innovations in the coming year.
Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and by the Bangko Sentral ng Pilipinas (BSP).
To learn more about the latest updates from Home Credit Philippines, just visit its official website at www.homecredit.ph. You may also follow its official Facebook, Instagram, and TikTok accounts. Customers are encouraged to download the Home Credit App on Google Play to know more about the latest promos and see what is new in the Marketplace.
An international consumer finance provider
Home Credit Philippines (“HCPH”) is a consumer finance provider that promotes the principles of financial inclusion and safe lending, providing world-class financing services to qualified customers, often first-time borrowers.
The company arrived in the Philippines back in 2013 and within 9 years, has helped more than 9 million customers buy the things they need through fast, convenient and affordable financing in thousands of stores around the country.
In 2018, HCPH was also granted the license to operate as a credit card issuer by the Bangko Sentral ng Pilipinas (BSP), making it the first and only non-bank financial institution in the country to issue credit cards. HCPH continues to expand its digital and online presence, and now has over 8 million users of its My Home Credit App.
HCPH is part of the Home Credit Group, an international consumer finance provider.