Home Credit Philippines (HCPH), the country’s leading consumer finance company, kicks off the celebration of its 10th anniversary this year with a renewed commitment to continue providing Filipinos better access to credit, even as it endeavors to reach out to a total of 10 million customers by the end of this year.

HCPH ended strongly in 2022 with a total customer base of approximately 9.3 million, with the expansion of its services to different lifestyle segments and categories playing a big part in the company’s success in recent years. The company believes that this strategy of building better access to credit and expanding services to different lifestyle segments will enable more Filipinos to afford a rewarding life.

Top executives of HCPH make the “No. 10” sign during Home Credit’s media event. They are, from left: Petr Lukosz, Chief CRM Officer; David Minol, Chief Executive Officer; Puneet Suneja, Chief Sales Officer; Shiela Paul, Chief Marketing Officer; and Zdenek Jankovsky, Executive Director & Treasurer.

“Our goal of a financially empowered Philippines comes true yearly, one customer at a time. In our ten years of service in the country, we aim to empower 10 million customers by the end of 2023 and will continue to serve more Filipinos in the years to come,” said David Minol, Chief Executive Officer of Home Credit Philippines, in a speech delivered during a company press conference held at SEDA BGC.

“More than delivering innovative and accessible financial services, we celebrate the relationships we have built with our stakeholders and customers over the past decade, and this we choose to continue above and beyond,” he added.

For his part, Puneet Suneja, Chief Sales Officer of HCPH, said, “More than just being a consumer finance provider, Home Credit has evolved to be the lifestyle partner of every Filipino. With the ever-changing market landscape, the company continues to expand its services to different segments and offer a wide range of lifestyle commodities. Filipino customers can only expect the best from our growing range of products that will be made more available and accessible to them.”

Brandcomm ad

As the company celebrates its decade-long service this October, Home Credit continues to progressively expand its operations and provide customers with a complete ecosystem of products and service offerings that are suited to their individual needs and lifestyles.

The country’s leading consumer finance provider and pioneering buy now, pay later (BNPL) services company ought to know as it has grown its local roots in the past decade and has since developed a deeper understanding of the market. The company had seen the need to expand its lifestyle offerings and finance solutions to support better the ever-evolving needs and demands of this new generation of Filipinos.

Executives of Home Credit strike a pose at the end of a media event. They are (left-right:) Shiela Paul, Chief Marketing Officer; David Minol, Chief Executive Officer; Zdenek Jankovsky, Executive Director & Treasurer; Petr Lukosz, Chief CRM Officer; and Puneet Suneja, Chief Sales Officer.

Over the years, Home Credit has expanded to a robust 15,000 partner stores across 75 provinces in the country and has aggressively grown its online presence through the My Home Credit App

The company has also forged partnerships with the country’s biggest brands and retailers, building 300+ lifestyle commodities ranging from gadgets, smartphones, appliances, furniture, bicycles and motorcycle accessories, sports equipment, and many more.

From once to always

Since entering the country in 2013, Home Credit has empowered millions of Filipinos to access more financial solutions through its expanded product options.

Aside from product loans, the company also offers existing customers with good payment histories the opportunity to avail themselves of a Cash Loan from Home Credit, which can help them become more financially capable.

“We always aim to support Filipino consumers by being with them in their life situations and milestones. Our Cash Loan offering is another product we give to our existing customers to help them to be more financially capable,” shared Petr Lukosz, Chief CRM Officer of HCPH. “We pride this product as the most flexible cash loan offering in the market, tailored fit to customers’ needs, and having the fastest approval and disbursement.”

To date, Home Credit has since disbursed over 1.8 million Cash Loans to its customers, in which 90% of the contracts were signed digitally, and 20% of the applications were processed through the My Home Credit App.

Home Credit also boasts of having the fastest cash loan approval and disbursement in 1 minute – the best in the market. Customers can enjoy the flexibility of the Cash Loan offers ranging from P3,000 to P150,000 and repayment terms from six to 48 months.

Nurturing relationships, building protection

“We at Home Credit do not stop in providing the best service to our customers after their purchase. We make sure that we are there every step of the way by providing them with the full care that they deserve. Through our protection products, Home Credit aims to be our customers’ ally in building a safe and well-protected life,” said Zdenek Jankovsky, Executive Director and Treasurer of HCPH.

Home Credit believes that availing of its financing products is not the end of the customers’ journey but only the start of it. The company wants to build meaningful relationships with its customers further and be their ally in advocating proactive measures to keep themselves and their families safe and protected.

With this, Home Credit has since offered solutions to give the best protection to its customers. They have the option to purchase a range of protection packages: Device Protection, which can be upgraded with an extended warranty for accidental damage protection; Extra Care for flexibility in managing payments;  Home Content to protect and cover home belongings from any unfortunate incidents; and an innovative Personal Payment Protection that offers unlimited telemedicine service, death, and accident coverage as well as medical reimbursement.

Serving customers, valuing communities

As the lifestyle partner of every Filipino, Home Credit remains steadfast in its mission of empowering Filipinos, Para sa Life. The company has focused on advocating financial literacy, which aligns with Home Credit’s thrust of championing environmental, social, and governance (ESG).

“Home Credit has been at the forefront of promoting financial literacy and education in the Philippines since it started in 2013,” explained Sheila Paul, Chief Marketing Officer of HCPH. “Our remarkable growth and outstanding performance are manifestations of our commitment to serving Filipinos, empowering them to become financially capable. Through our financial literacy initiatives, we aim to further expand our horizons towards a sustainable and financially resilient future.”

Last year, the company’s flagship financial literacy program, Wais sa Home, reached over 20 million Filipinos across the country and has driven onsite financial literacy programs in various provinces, particularly in the communities of Pampanga, Iloilo, Guimaras, Capiz, Antique, and Aklan.

The company also commits to a greener earth with 30 million sheets of paper saved in overall transactions, an equivalent of 2,000 trees conserved due to its digitalization initiative. Aside from that, Home Credit also promotes equity by providing more substantial purchasing power for women who comprise 52% of its customer base.

Home Credit, as the market leader in the consumer finance sector, not only finds strength in numbers but in the strong connections it has made among stakeholders and consumers alike. In its 10th year in the Philippines, the company seeks to become a standard in the consumer finance industry with its commitment to innovation, customer satisfaction, and financial inclusion.

Home Credit Philippines is a financing company duly licensed and supervised by the Securities and Exchange Commission (SEC) and by the Bangko Sentral ng Pilipinas (BSP).  

To know more about the latest updates from the company, visit its official website www.homecredit.ph. You may also follow its official FacebookInstagram, and TikTok accounts. Customers are also encouraged to download the My Home Credit App on Google Play to learn more about the latest promos and see what’s new in the Marketplace.

By Ralph Fajardo

Ralph is a dynamic writer and marketing communications expert with over 15 years of experience shaping the narratives of numerous brands. His journey through the realms of PR, advertising, news writing, as well as media and marketing communications has equipped him with a versatile skill set and a keen understanding of the industry. Discover more about Ralph's professional journey on his LinkedIn profile.