As every executive now knows, customer experience is crucial in ensuring the success of any business endeavour.
Based on the latest PwC survey, it was revealed that a positive customer experience is crucial for the development and prosperity of any business, regardless of its sector. It also showed that consumers are prepared to pay up to 16% more for superior service, and 32% of consumers are willing to stop doing business with a company they adore even after just one negative encounter.
A Temkin Group report confirmed these findings when it shared that customer loyalty is one of the factors that can give organizations a lot more flexibility. According to the same report, five times as many loyal customers will forgive a product’s error and repurchase it, seven times as many will try new items and four times as many will recommend the brand or business to others.
GCash for Business executives at the launch of the company’s Experience Easy Business Summit
With this in mind, Globe, in its goal to empower local businesses in the Philippines to achieve commercial success through improved customer experience, has recently organized a summit called “Experience Easy with GCash for Business.”
The Experience Easy summit organized by GCash for Business aims to provide companies of all sizes with much-needed solutions to an increasingly demanding local market, all in the name of empowering local firms to achieve commercial success.
According to Kate Cruz, head of B2B marketing, consumers aren’t afraid to share with the world what they think should be expected from the brands they deal with. “This forces businesses to face two realities: they can learn directly from their customers what they need, but they can also be called out immediately for any unfavorable services,” she explains.
“GCash is uniquely positioned to know exactly what Filipinos want to help businesses create enjoyable and relevant experiences for their customers at every touchpoint, as a finance super app with millions of users,” she added.
GCash business
With mobile usage making up roughly 70% of all internet traffic and expected to rise in the upcoming years, businesses have many opportunities to provide their customers with meaningful experiences.
However, with countless channels to choose from, creating such experiences can become overwhelming and expensive.
With a plethora of financial goods and services available for every Filipino, GCash for Business makes it easy for firms to efficiently engage multiple consumer touch points and handle crucial obstacles to reach specific goals.
Enjoy preferred and simple payment processing
The competition for market share in the Philippines’ e-commerce industry, which is already among the biggest and fastest growing in the world, is only expected to intensify. And since the Filipino market is driven by consumption, lower obstacles to entry also encourage consumers to make larger purchases.
Businesses may offer their clients a flawless experience with each transaction for a market already comprised of over millions of consumers by utilizing GCash for Business.
Customer payments can be made whenever, and however they choose, with the ease and speed of online merchant transactions through Webpay or in-store payments through Scan-to-Pay.
Customers may now place orders immediately on the GCash app thanks to a recent introduction of Scan to Order, which also helps to avoid long lines. Customers can simply purchase, pay, and pick up in-store using the app, skipping the line, thus improving their shopping experience.
Easily navigate and view relevant adverts
Personalization is becoming an essential business approach as client loyalty is growing harder to come by. Consumers want businesses to understand their interests and cater to them with personalized promos and recommendations.
Businesses can quickly and simply produce timely, customized messaging based on client behavior with GCash for Business Ad Solutions.
Additionally, they may effortlessly use promotional solutions such as affinity targeting, geo-targeted ads, and hyper-AI commercials to target the precise audience at the appropriate moment.
Discover simple and adaptable instalment choices
In a highly competitive market, every transaction counts as a sale, and it is the responsibility of every retailer to assist clients on a tighter budget in making the buy.
Businesses can convert more visits into sales while allowing customers the option to handle their transactions in the most convenient way when they deal with less financial hardship every time they make a purchase.
Businesses can provide a variety of flexible payment alternatives through GGives, the simple instalment plan, or GCredit, an extended credit line, to qualified GCash users. Merchants can benefit from loan options that are appropriate for their consumers and company model whether they are done online or in-store.