Aside from just paying bills, home seekers can now also use GCash, the country’s leading mobile wallet, to enjoy virtual tours and make down payments for their choice of properties under the Ayala Land Inc. (ALI) brand.

GLife, the one-stop shop lifestyle feature on the GCash app, enables potential buyers to browse, submit online inquiries and put in down payments on any of ALI’s property listings as well as those of its four key brands – Ayala Land Premier, Alveo, Avida, and Amaia.

Executives of Ayala Land Inc. and GCash during the partnership launch. IMAGE CREDIT: Ayala Land Inc.

“This partnership enables potential homeowners to conduct virtual unit viewing and after they make the decision to buy a property, access cashless payment of reservation fees using their e-wallet account,” said Martha Sazon, president and CEO of GCash, in a press statement.

“Furthermore, home buyers no longer need to pay their real estate dues through traditional channels like post-dated checks, bank deposits, over-the-counter payments to property developers, or brokers,” she added.

“They can conveniently and safely do just all these transactions using their smartphones and via GLife on the GCash app,” according to Sazon.

Those who wish to view property listings of Ayala Land can simply open the GCash app and tap on “GLife” in the dashboard. Once there, users can browse through the ‘Real Estate’ category where they will be able to see the available listings from Ayala Land developments and select their preferred type of property.

After reading the initial information on the selected listing, interested buyers can tap “Inquire”, fill in the necessary details, and then tap “submit” to forward their inquiry to ALI.

Giving Filipinos easier access to affordable housing

According to Oscar Reyes, Chief Commercial Officer of GCash, the country’s leading mobile wallet is now poised to give Filipinos easier access to affordable house & lot packages and condominium units to help make their dream of owning a home a reality. The partnership with ALI is further proof of the company’s commitment to go beyond providing digital financial solutions to Filipinos.

GCash is a wholly-owned subsidiary of Mynt (Globe Fintech Innovations, Inc.), the first and only duacorn in the Philippines. It currently has 69 million registered users who purchase prepaid airtime; pay bills at over 1,600 partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 5.2M partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, from their smartphones.

ALI, for its part, says the partnership with GCash is meant to provide a safer and more convenient way of purchasing real estate for Filipinos and cater to the consumer’s evolving needs.

“Together with GCash, we at Ayala Land, want to make it easier for Filipinos to find the property that suits their needs,” said Bobby O. Dy, president and CEO of ALI. “As more individuals turn to the convenience of online shopping, buying home and real estate properties should not be any different.”

“By launching four of our key brands on GLife, Filipinos can now have a more seamless experience in buying Ayala Land properties,” added Dy.

Ayala Land is the leading developer of sustainable estates, offering a diverse mix of properties such as residential, retail, office, hotels, and leisure developments. It was established in 1988 as the real estate arm of Ayala Corporation, a pioneer conglomerate and builder of the Makati Central Business District (CBD) and Ayala Center.

As of this writing, Ayala Land currently has a total of 31 sustainable estates and is present in 57 growth areas throughout the country.

By Ralph Fajardo

Ralph is a dynamic writer and marketing communications expert with over 15 years of experience shaping the narratives of numerous brands. His journey through the realms of PR, advertising, news writing, as well as media and marketing communications has equipped him with a versatile skill set and a keen understanding of the industry. Discover more about Ralph's professional journey on his LinkedIn profile.