The country’s leading e-wallet, GCash, and its partner, Alipay+, were recently featured at the Philippine launch of SHEIN, the leading fashion and lifestyle global e-retailer’s first-ever pop-up store.
The launch event showcased how Alipay+ has been utilizing its payments and marketing solutions to engage the e-commerce giant and e-wallet users in a variety of online to brick-and-mortar scenarios through exclusive incentives.
GCash users who visited the offline pop-up store and completed online payment through Alipay+ on SHEIN’s website or app enjoyed an extra PHP130 off at checkout with promotion codes provided on the site.
Meanwhile, users whose online orders exceeded P2,999 also won an exquisite magic blind box exclusively designed by Alipay+ for the four-day pop-up event, which started last October 20.
The SHEIN event also attracted broad attention and participation from the public as those Alipay+ magic blind box winners enthusiastically shared their joyful moments at the popup store on social media, including Instagram to strike their best poses on the runway and at the photo booth with eye-catching clothes and accessories from the popup.
Introduced by Ant Group in 2020, Alipay+ is a suite of cross-border digital payment, marketing, and merchant digitization solutions connecting global brands with mobile-savvy consumers worldwide, with an aim to enable businesses, especially small and medium-sized enterprises, to process a wide range of mobile payment methods and reach more than 1 billion regional and global consumers.
“SHEIN is excited about its first pop-up store in the Philippines as SHEIN is dedicated to exploring new ways to better serve customers by providing more exciting events and opportunities for them,” the company said in a press release.
“SHEIN is also keen to working with business partners to enable smoother payment experience for SHEIN’s users, and maximize the impacts of its marketing campaigns through offering designated offers with its partners that are attractive to the participants,” it added.
As a global leading fashion and lifestyle e-retailer committed to making the beauty of fashion accessible to all, SHEIN currently has reached customers in more than 150 countries and regions across the world.
For its part, Jing Yin, General Manager of Acquiring Service and Global Strategic Accounts of Ant Group, said, “Alipay+ is committed to helping merchants reach more than 1 billion consumers and assist consumers in making easy and smooth payments when they place orders from our merchant partners. We are excited to partner with SHEIN at its first-ever pop-up store in the Philippines and we are looking forward to bringing more exclusive offers and benefits to SHEIN and other Alipay+ merchant partners as well as our partner wallet users across the world in the future.”
Alipay+ and SHEIN have since been exploring partnerships around payment and marketing since mid-2021. SHEIN has also been piloting the Alipay+ marketing solutions, including Alipay+ Rewards and cashier-based marketing services to reach potential consumers and improve the transaction conversion rate in key markets such as the Philippines.
Apart from GCash (in the Philippines), several other popular Asian e-wallets powered by the Alipay+ cross-border payment technology, such as TrueMoney (Thailand), Touch ’n Go eWallet (Malaysia), and Kakao Pay (South Korea), are now also being accepted on SHEIN’s website and mobile app.