Remember Fumiya Sankai, the Konichi-Wonder Vlogger of Japan a.k.a. Fumiya of Pinoy Big Brother (PBB) fame?
The well-loved finalist in PBB’s season 8 (PBB Otso) is now the brand ambassador of “PROJECT XENO,” a tactic game with GameFi and e-sports aspects. In this game, players can battle with unique NFT characters and earn Utility Tokens (UT) by winning battles.
The Utility Tokens, meanwhile, can be used to train NFT characters or acquire new NFT characters. These characters are tradable in the in-app marketplace.
In a press release, the game’s developer announced that it has appointed Fumiya, a social media creator with over 6 million followers on SNS, as its Southeast Asia ambassador for “PROJECT XENO.” Fumiya is a social media creator based in the Philippines who has since been working extensively as an actor, YouTuber, TV personality, and singer.
As of October 31 this year, he has already amassed 2.31 million YouTube subscribers and over 6 million total followers on Instagram, TikTok, and other SNS channels.
In accepting his new role, Fumiya said, “When I was living in the Philippines, I saw many young and old playing games on their smartphones. I would be happy to help spread new entertainment to Filipinos who love such a game, and the country as a whole gets excited!
“I am very much looking forward to the new developments of ‘PROJECT XENO’ in the future!” he adds.
In the past, Fumiya has also been appointed as an Ambassador of Tourism for Hamamatsu City, Shizuoka, as well as an SNS ambassador for the B League’s Santo Neo Phoenix. He is now getting a lot of attention in Japan as well.
Following moves to strengthen its promotions in Southeast Asia, including the Philippines, with its recent appointment of Fumiya as an ambassador, developers of “PROJECT XENO” vowed to continue expanding its services worldwide.
“We plan to particularly focus on the U.S., India, South Korea, and the Middle East (markets) and promote PROJECT XENO in each of these areas, including appointing new ambassadors and holding collaborations in the future,” the company said.