schedule
calendar_month
Inside the newly-opened Baker J Café at BGC

F(DEV) drives seamless operations with advanced eProcurement solution for a new F&B in BGC

Baker J redefines the pastry and coffee shop experience by infusing delectable and creative flavors. It is reminiscent of casual and comfortable Parisian cafés — brimming with life and great food.

The newly-opened Baker J Café at BGC makes use of innovation not seen on shelves

Since its successful operations in Chroma Hospitality’s brand of hotels: Crimson Hotel Alabang, Quest Hotel Clark, Quest Hotel Tagaytay, and Timberland Resort San Mateo Rizal, Baker J proudly introduces its first standalone branch nestled within the bustling Bonifacio Global City.

The Baker J team worked with Filinvest’s innovation arm, F(DEV), to reimagine how they can manage back-end operations effortlessly so they can focus more resources on creating excellent customer experiences.

The Filinvest Group is committed to transforming itself and its group of companies, striving to become more sustainable and future-proof for its valued customers and stakeholders. Through F(DEV), Filinvest’s core businesses are pivoting to a digital-first approach, staying ahead of the curve and ensuring readiness for the future. By forging valuable alliances with industry experts, startups, and tech enterprises, we facilitate the integration of revolutionary innovations and state-of-the-art tech solutions into operations.

We are elated with this partnership between Chroma Hospitality and F(DEV). This pilot eProcurement solution makes it easier for us to scale up our F&B business. Now, Baker J can focus on delivering the finest culinary creations to customers at full potential,” said Francis Gotianun, First Senior Vice President of Filinvest Hospitality, on behalf of Filinvest Group’s F&B Transformation and Baker J.

Innovation behind the scenes

Each F&B business, as we all know, needs to be an efficient operations machine to effectively serve its customers. From ordering ingredients from suppliers and getting deliveries to producing its delicious products and accepting payments, BakerJ was built to be customer-centric.

In the past few months leading up to the opening, Baker J and its management company, Chroma Hospitality Inc. have been working with F(DEV), the Filinvest Group’s innovation arm, to design and craft an F&B operating platform powered digitally. What has launched together with Baker J’s BGC store opening is a new and modern e-procurement and supply chain tech solution that streamlines the enterprise’s procurement experience.

Inside the newly-opened Baker J Café at BGC

Previously bogged down by complex manual interactions, pen and paper-based activities, multiple systems, and disjointed processes, Chroma’s purchasing team can now confidently manage all procurement and supply chain-related activities in one dashboard, as well as efficiently track supply quality and supplier performance, even with a diverse base of suppliers. The MVP of Baker J’s enterprise-grade platform was achieved in just three months, just in time for the new store opening.

Xavier Marzan, CEO of F(DEV) says, “We’ve given Chroma and Baker J new superpowers by working with them closely to develop an entirely new operating experience and ensuring that multiple diverse systems operate as one, to bring the best possible experience to their end customers. But this is just the start. Our goal is to bring this type of innovation-led experience to the rest of the conglomerate and beyond to ensure that the companies lead in an accelerated digital future.”

Brandcomm

Baker J’s procurement solution provides a user experience akin to online shopping, with a sleek, modern interface. The platform’s modular, data-driven architecture integrates proprietary data and AI algorithms for precise procurement modeling and forecasting. As a result, Chroma’s leadership benefits from improved operational visibility and data-driven decision-making, which significantly improves the quality and speed of operations, and puts the customer at the forefront of its effort.

F(DEV) is at the forefront, fueling Filinvest Group’s transformation in this exciting new digital decade. With an unwavering commitment, F(DEV) empowers the company’s businesses in real estate, townships, banking, hospitality, and energy and utilities to evolve into thriving digital enterprises, propelling our country toward a brighter and more innovative future, helping to address the needs of the underserved segments in the Philippines.

Want to dive deeper into their world of innovation? Check them out at www.teamf.dev and don’t miss their latest adventures on TikTok @fdevfilinvent. It’s where tech meets the trend!

Ralph Fajardo

Ralph, the Editor-in-Chief of FintechNewsPH.com, brings over 15 years of writing and editorial experience that make him a strong fit to lead the publication’s mission of delivering credible and compelling fintech stories. Before joining FintechNewsPH.com, he served as editor of Hello Philippines, a UK-based news magazine for the Filipino community abroad, where he covered stories on culture, business, and the global Filipino experience. He also contributed as a writer for The International Filipino, profiling Filipinos making an impact worldwide, and later worked as copy editor for Malaya Business Insight, one of the country’s respected business newspapers, where he refined his eye for accuracy, clarity, and style. Ralph’s editorial journey began at the University of the Philippines Diliman, where he was Editor-in-Chief of Kampus Dyornal. There, he developed a keen sense for storytelling that informs and connects — a passion that continues to define his work today. Through the years, Ralph has written across diverse subjects, from finance and technology to culture and communication, consistently weaving insight with narrative depth. His solid newsroom background and commitment to quality journalism position him to guide FintechNewsPH.com in highlighting the stories that shape the country’s rapidly evolving fintech landscape. Discover more about Ralph's professional journey on his LinkedIn profile.