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EastWest Bank to use SaaS to enhance operations, elevate customer experience for 3 million Filipinos

EastWest Bank uses SaaS to enhance operations, elevate customer experience for 3 million Filipinos

EastWest Banking Corporation, one of the Philippines’ fastest-growing universal banks, is embarking on a significant digital transformation journey, announcing its strategic adoption of Temenos’ state-of-the-art software-as-a-service (SaaS) solution.

This pivotal move is set to modernize the bank’s core retail, SME (Small and Medium-sized Enterprises), and corporate operations, promising a dramatic enhancement in service delivery and efficiency for its expansive customer base.

The comprehensive Temenos SaaS solution is designed to underpin a wide array of EastWest Bank’s critical banking functions. This includes the intricate management of customer accounts, efficient processing of deposits and lending activities, streamlined payments, and robust trade finance operations.

The flexibility and scalability inherent in a SaaS model also present a tantalizing prospect for EastWest Bank: the potential to strategically expand into new, high-growth segments such as wealth management, broadening its service portfolio and market reach.

Immense promise for EastWest Bank’s customers

This modernization initiative holds immense promise for EastWest Bank’s more than 3 million customers, spread across its extensive network of over 400 branches throughout the Philippines.

For these customers, the adoption of cutting-edge technology translates directly into a more seamless, intuitive, and personalized banking experience, whether they are interacting through the bank’s mobile application, engaging with branch personnel, or seeking assistance via customer support channels.

Barani Sundaram, EastWest Bank’s Chief Technology Officer, articulated the bank’s vision behind this transformative step. “Our adoption of Temenos’ SaaS is a strategic imperative that will enable us to offer a truly seamless and personalized banking experience,” Sundaram stated, emphasizing the multi-channel impact this upgrade will have.

The aim, according to Sundaram, is to create a unified and consistent customer journey, irrespective of the touchpoint.

He further elaborated on the foundational importance of this modernization. “By modernizing our core banking systems, we are ensuring that we can continue to meet the evolving needs of our customers while staying agile in a fast-changing financial landscape,” he explained. This statement underscores EastWest Bank’s proactive approach to adapting to the dynamic demands of the digital era, where customer expectations for speed, convenience, and personalized service are continuously rising.

EastWest Bank’s SaaS adoption fuel operational agility, future growth

The move to a SaaS model signifies EastWest Bank’s commitment to leveraging cloud-native technologies for operational resilience and future-proofing. SaaS solutions offer inherent advantages such as enhanced scalability, reduced IT infrastructure overheads, faster deployment of new features, and automatic updates, ensuring the bank remains at the technological forefront without massive upfront capital expenditures.

This allows EastWest to focus its resources on strategic growth and customer-centric innovations.

For MSMEs and corporate clients, the modernization means faster transaction processing, more efficient trade finance facilitation, and potentially more agile loan application and approval processes. For retail customers, it promises a more intuitive mobile banking experience, quicker access to account information, and more responsive customer service, reflecting the bank’s dedication to convenience and accessibility.

Brandcomm

The Philippine banking sector is increasingly embracing digital transformation to keep pace with global trends and meet the demands of a digitally savvy populace. EastWest Bank’s decision to partner with Temenos, a global leader in banking software, positions it strongly within this competitive landscape.

This strategic alignment is expected to bolster EastWest’s competitive edge, allowing it to innovate more rapidly and deliver a superior customer value proposition.

Ralph Fajardo

Ralph, the Editor-in-Chief of FintechNewsPH.com, brings over 15 years of writing and editorial experience that make him a strong fit to lead the publication’s mission of delivering credible and compelling fintech stories. Before joining FintechNewsPH.com, he served as editor of Hello Philippines, a UK-based news magazine for the Filipino community abroad, where he covered stories on culture, business, and the global Filipino experience. He also contributed as a writer for The International Filipino, profiling Filipinos making an impact worldwide, and later worked as copy editor for Malaya Business Insight, one of the country’s respected business newspapers, where he refined his eye for accuracy, clarity, and style. Ralph’s editorial journey began at the University of the Philippines Diliman, where he was Editor-in-Chief of Kampus Dyornal. There, he developed a keen sense for storytelling that informs and connects — a passion that continues to define his work today. Through the years, Ralph has written across diverse subjects, from finance and technology to culture and communication, consistently weaving insight with narrative depth. His solid newsroom background and commitment to quality journalism position him to guide FintechNewsPH.com in highlighting the stories that shape the country’s rapidly evolving fintech landscape. Discover more about Ralph's professional journey on his LinkedIn profile.