Cebuanos can now dream big as EastWest Ageas steps up efforts to secure their tomorrow

EastWest Ageas has recently released to Nielsen* the results of a study that the insurance company commissioned, which reveals that financial stability is among the top concerns of Cebuanos.

Photo shows (from left) EastWest Ageas President and CEO Sjoerd Smeets, Chief Operating Officer Rowena Empalmado, and Chief Distribution and Marketing Officer Gregory Martin during a media session in Cebu where they affirmed the company’s commitment to provide financial solutions and services that can help Cebuanos secure their future. 

Aside from stability, the ability to provide for their families’ needs and having effective plans for their retirement and their children’s future are also some of their primary financial concerns.

With these in mind, EastWest Ageas recently affirmed its commitment to help more Cebuanos secure their better tomorrows by providing financial solutions and services that match their needs the most. This was announced during EastWest Ageas’ company event with Cebu’s local media and select stakeholders in attendance.

EastWest Ageas brings international experience and local expertise to Cebu

The company’s decision to strengthen its ties in Cebu is strategic as President and CEO Sjoerd Smeets views it as an important market for insurance.

He said, “We are an insurance company that provides solutions and services to help them build better tomorrows for themselves and their loved ones. And we back this up with our partners’ winning combination: 200 years of insurance experience from Ageas, and top-notch local expertise from EastWest Bank who just celebrated their 30th year.”

Providing solutions for Cebuanos’ concerns

EastWest Ageas is committed to addressing the financial concerns of Cebuanos regarding financial stability and long-term planning. To help solve these concerns, EastWest Ageas will be offering them products that provide critical illness protection and wealth-building.

As Chief Operating Officer Rowena Empalmado notes, “To best serve our customers, we need to know their priorities in life so we can offer them solutions that match those needs. Our products, such as Life Essentials, Future Assure and the soon-to-launch Life Advantage, which offer critical illness protection and wealth-building solutions.”

In alignment with this customer-centric approach, the Bangko Sentral ng Pilipinas (BSP) recently strengthened its ties with its regional stakeholders. To achieve this goal, the Philippine central bank held its Regional Macroeconomic Conference Series (RMCS) at the BSP Visayas Regional Office in Cebu City. After all, the BSP’s mandate is to maintain monetary stability, promote price and financial stability, and foster sustainable economic growth.

A purposeful tomorrow for Cebuanos

Beyond offering financial solutions, EastWest Ageas wants to spread its PURPLE (PURpose + peoPLE) message in Cebu, which aims to help Cebuanos provide the life they deserve for their loved ones.  This invites people to think about what they truly hold important and if they are doing what they can to achieve it.

Through PURPLE, EastWest Ageas aims to help Cebuanos meet their goals

Through PURPLE, EastWest Ageas aims to help Cebuanos meet their goals such as securing their child’s educational future or affording a vacation house to spend one’s golden years in.

“EastWest Ageas intends to stand out in the industry with a promise to our customers. The purpose for the people they work hard for, wake up, and strive for every day will be achieved and their better tomorrow will be a reality,” explained Gregory Martin, Chief Distribution and Marketing Officer. 

For more information about EastWest Ageas, visit their official website and follow their Facebook page and LinkedIn.  Interested clients may also contact them through the official email AskMe@ewageas.com.ph.

About EastWest Ageas

EastWest Ageas is a joint venture between EastWest Bank and Ageas.EastWest Bank has 30 years of local banking experience, while Ageas is a leading Belgian insurer with 200 years of global expertise. Learn more about how they can help you live your best life today.

Visit their website at ewageas.com.ph or follow them on Facebook and LinkedIn. To help you build a better tomorrow, please contact EastWest Ageas at +632.893.93924 or AskMe@ewageas.com.ph.  

* “EastWest Ageas Insurance claim based on research conducted by NielsenIQ via a nationwide Computer Assisted Personal Interviews (Face to Face) survey among 22-55 years old, from ABC1 & C2 households, Males/ Females, purchased a life insurance plan in the past 12 months, without rejecting purchase of any plans or intends to purchase a life insurance plan in the next 12 months. The survey was conducted from June 6 to July 7, 2023.”

By Ralph Fajardo

Ralph is a dynamic writer and marketing communications expert with over 15 years of experience shaping the narratives of numerous brands. His journey through the realms of PR, advertising, news writing, as well as media and marketing communications has equipped him with a versatile skill set and a keen understanding of the industry. Discover more about Ralph's professional journey on his LinkedIn profile.