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Facade shot of Converge ICT building

Converge ICT teams up with Salesforce to construct the country’s first AI contact center

Converge ICT Solutions Inc., a broadband provider, plans to construct one of the Philippines’ first generative artificial intelligence (AI)-powered call centers.

Converge is working with the nation’s largest software company, Salesforce, to build a contact center that leverages generative AI to address customer issues.

The facility — which will be the first of its kind in the Philippines — should already be operating by the latter part of 2024.

New contact center to operate on generative AI

According to Converge, Salesforce will supply the necessary technologies for the new contact center to be able to operate on generative AI.

The facility will specifically use Salesforce advancements, Einstein and Einstein 1 Platform, to enhance Converge clients’ digital experiences, both enterprise and residential.

Salesforce revealed the introduction of its Einstein 1 Platform in September. Businesses may create new customer experiences by integrating their data with AI apps thanks to technology.

Converge may leverage the Einstein 1 Platform to boost customer support team productivity by relying on generative AI to generate timely and accurate analytics.

For instance, the Einstein 1 Platform can offer quick answers to commonly requested queries together with bots to answer basic inquiries.

To expedite efforts to digitize the business and encourage self-service, Converge also intends to make the most of the Einstein 1 Platform, which will shorten the time it takes to settle problems

Jesus Romero, chief operations officer of Converge, stated that the company is making investments in generative AI to stay up with the automation trend in the market.

Prior to this announcement, Converge had only used AI for backend processes, but they soon recognized that AI could also be used to engage customers.

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Ralph Fajardo

Ralph, the Editor-in-Chief of FintechNewsPH.com, brings over 15 years of writing and editorial experience that make him a strong fit to lead the publication’s mission of delivering credible and compelling fintech stories. Before joining FintechNewsPH.com, he served as editor of Hello Philippines, a UK-based news magazine for the Filipino community abroad, where he covered stories on culture, business, and the global Filipino experience. He also contributed as a writer for The International Filipino, profiling Filipinos making an impact worldwide, and later worked as copy editor for Malaya Business Insight, one of the country’s respected business newspapers, where he refined his eye for accuracy, clarity, and style. Ralph’s editorial journey began at the University of the Philippines Diliman, where he was Editor-in-Chief of Kampus Dyornal. There, he developed a keen sense for storytelling that informs and connects — a passion that continues to define his work today. Through the years, Ralph has written across diverse subjects, from finance and technology to culture and communication, consistently weaving insight with narrative depth. His solid newsroom background and commitment to quality journalism position him to guide FintechNewsPH.com in highlighting the stories that shape the country’s rapidly evolving fintech landscape. Discover more about Ralph's professional journey on his LinkedIn profile.