Makati, Philippines – September 25, 2023 – Ana Pista, the founder and CEO of Ardent Communications (ArdentComm), has achieved a remarkable milestone by becoming the first Filipino ever elected as a director of the Global Alliance for Public Relations and Communications Management (GA), the leading international body for the public relations and communications profession.

The recent World PR Forum 2023 in Chennai, India, brought together top PR and communications experts from around the globe. Among the distinguished speakers was Ana Pista from the Philippines (9th from left), the founder of ArdentComm, a renowned PR agency with over 25 years of experience, who shared insights on best practices in reputation management.

In addition to this historic achievement, Ana Pista is recognized as a prominent industry expert and was invited to serve as a panel speaker at the prestigious World Public Relations Forum 2023. The event recently took place on September 21-22 in Chennai, India.

Ana Pista founded ArdentComm in 2000, steering the company to become one of the Philippines leading PR agency.

The World Public Relations Forum is an annual gathering that focuses on the best practices in Reputation Management, drawing insights from diverse corners of the globe. This year’s forum saw participation from more than 400 communication practitioners and students, offering a valuable platform for knowledge exchange and networking.

Photo above shows directors of the Global Alliance for Public Relations and Communications Management (GA), the leading international body for the public relations and communications profession.

Under Ana Pista’s leadership, ArdentComm has emerged as a pioneering integrated communications and public relations firm with over two decades of experience, dedicated to helping businesses thrive in the Philippines. The company provides top-tier consultancy services, customized PR campaigns, social investment initiatives, and cutting-edge digital marketing solutions.

Ana Pista sits down with Silvia Arto (r), vice president of GA, during a lull in between sessions.

ArdentComm, headquartered in Makati, boasts an impressive portfolio of clients spanning industries such as automotive, energy, cybersecurity, cloud computing, consumer electronics, and lifestyle practices.

The Global Alliance for Public Relations and Communication Management is a distinguished confederation that brings together major PR and communication management associations and institutions worldwide, representing a collective of more than 360,000 practitioners and academics.

Photo above shows Ana Pista talks onstage with Justin Green, president of GA, about the challenges AI brings to the table for PR and Communications Managers (GA), during one of the many sessions.

Based in Switzerland, the Global Alliance is a not-for-profit organization with a mission to unify the public relations profession, elevate global professional standards, facilitate knowledge sharing among members, and act as the global advocate for public relations in the public interest.

Over 400 participants composed mostly of PR and Communications Managers attended the World PR Forum 2023. On stage, Ana Pista answers a question from the audience while fellow panelist Beatrice Guay from Canada looks on. 

Ana Pista’s election as a director of GA underscores her commitment to advancing the field of public relations and communications management on both a local and global scale. Her presence at the World Public Relations Forum 2023 further solidifies her reputation as a thought leader and influencer in the industry.

By Eman Tonogbanua

Hello! I'm Eman Tonogbanua, a seasoned marketing consultant, writer, and communicator with years of experience under my belt. My passion lies in the dynamic world of digital marketing, where I thrive on optimizing e-commerce platforms and crafting compelling content that resonates with audiences. When I'm not immersed in the latest marketing trends, you'll find me cheering on my favorite sports teams or diving into a fascinating history channel. Whether it's analyzing a new marketing campaign or discussing historical events, I love exploring new ideas and sharing my insights with others. Let's connect and see how we can make great things happen together!