Digital lending platform Cashalo has reached a major milestone, surpassing 10 million registered members on its platform since its launch in 2018, underscoring the continued expansion of digital credit adoption in the Philippines.
Over the same period, the company said it has granted more than 6 million loans and disbursed over ₱30 billion in credit to borrowers nationwide, reflecting sustained demand for accessible digital financial services across income segments and regions.
The platform’s growth highlights its position as one of the more widely used digital lending services in the country, serving users ranging from first-time borrowers to repeat customers managing day-to-day financial needs.
Gabriel Ayala, General Manager of Cashalo
In 2025, Cashalo appointed Gabriel Ayala as its new General Manager. Ayala brings experience from his previous role leading Business Operations at Cash App, one of the largest consumer fintech platforms in the United States, as the company prepares for its next phase of expansion in the Philippines.
“Our goal is to build the leading consumer credit platforms in the country,” Ayala said. “To do this, we focus on building secure and reliable products that are tailored to the specific needs of Filipino customers across their different credit needs.”
As the regulatory landscape continues to evolve, including the introduction of new rate cap guidelines for online lending platforms, Cashalo said it is aligning its products and pricing with an increased focus on clarity, fairness, and consistency.
The company added that it is actively working to shape what responsible digital lending looks like in the Philippines, particularly as regulators push for stronger consumer protection and transparency across the sector.
Expanding access to flexible digital credit
IMAGE CREDIT: Cashalo
As part of this approach, Cashalo continues to offer tailored options for eligible borrowers, including loan restructuring and adjustments to payment schedules, aimed at supporting customers facing repayment challenges.
Looking ahead, the company is also planning to expand beyond short-term cash lending.
Cashalo said it intends to introduce larger loan products with longer repayment periods and greater flexibility, targeting both consumers and micro businesses.
“Currently, customers rely on us for reliable and fair access to handle short-term cash flow needs like purchasing groceries or buying inventory,” Ayala said. “But we believe there is a much larger underserved need in allowing customers to afford investments or handle shocks that can change lives, like opening a new business or accessing life-saving healthcare treatment without the fear of how to put food on the table if they do.”
As digital credit adoption deepens in the Philippines, Cashalo’s next phase signals a broader shift in the market — from short-term borrowing toward more flexible, longer-term financial solutions.
