The Palawan Group of Companies has been recognized with the Silver Award for Most Innovative B2B Campaign at the NEXT Awards Asia-Pacific 2025, held on November 27 at Shangri-La The Fort, Manila.
The accolade underscores the company’s innovative approach in partnering with government agencies to make aid programs more accessible to Filipinos in remote and underserved communities.
The award highlights the impact of Palawan For Business, the Group’s B2B arm, which has helped streamline government aid distribution through strategically placed micro-payout hubs, mobile branches, and payout caravans.
The initiative leverages real-time transaction monitoring and SMS alerts to ensure beneficiaries receive their entitlements efficiently and securely, reducing travel and logistical burdens for families while providing government agencies with a reliable, traceable, and compliant disbursement partner.
Last October, the Palawan Group of Companies has also marked a milestone in the technology and innovation space, earning its first major recognition by clinching two awards at the Marketing Technologies (MarkeTech) Asia Awards 2025 in Singapore.
Palawan Group drives innovation, inclusion, and impact
Lisa Lou Castro-Sabado, Chief Business Development Officer of Palawan Group
Lisa Lou Castro-Sabado, Chief Business Development Officer of Palawan Group, said: “We are honored to receive the Silver Award for Most Innovative B2B Marketing Campaign at the NEXT Awards Asia-Pacific 2025. This recognition affirms our commitment to partnerships that create real impact in the communities we serve. Innovation is more than a buzzword — it guides us in understanding the needs of our partners and every Suki whose lives we aim to touch.”
Castro-Sabado, along with Missy Cheah-Balemor, Head of Palawan For Business, proudly accepted the award on behalf of the company, highlighting their commitment to financial inclusion, operational innovation, and meaningful community impact.
Lisa Lou Castro-Sabado (left), Chief Business Development Officer, and Missy Cheah-Balemor, Head of Palawan For Business, while receiving the award
With a nationwide network of over 3,500 branches, Palawan Group’s initiative — implemented in partnership with the Department of Labor and Employment (DOLE) — has transformed select locations into accessible micro-payout hubs across remote barangays and island communities.
The program’s integration of mobile technology and real-time updates ensures smooth operations, giving Filipinos in far-flung areas confidence in receiving government aid.
Leading B2B innovation in Asia-Pacific
Palawan Group’s Silver Award highlighted its role as a regional leader in B2B marketing innovation, using technology and strategic partnerships to impact communities across the Philippines.
The NEXT Awards Asia-Pacific, organized by MARKETECH APAC, honors the most innovative and effective marketing campaigns across the region. Campaigns are evaluated on creativity, strategic execution, measurable results, and tangible social impact.
The awards’ country-to-regional progression model allows top national campaigns to compete at the Asia-Pacific level, recognizing both creative excellence and operational effectiveness.
Winning the Silver Award positions Palawan Group as a regional leader in B2B marketing innovation, demonstrating how private-sector expertise, technology, and strategic partnerships can enhance public service delivery and make a tangible difference in millions of lives.
With over four decades of service, Palawan Group is a trusted Filipino financial institution operating Palawan Pawnshop, Palawan Express Pera Padala, Palawan ProtekTODO, Palawan Gold, Palawan for Business, Palawan Credit, and PalawanPay.
Its digital wallet, PalawanPay, now serves over 22 million Filipinos, providing access to remittances, bill payments, mobile load top-ups, pawn renewals, QR Ph payments, and gold and jewelry purchases.
About Palawan Group of Companies
The company operates under the supervision of the Bangko Sentral ng Pilipinas (BSP) and remains a market leader in pawning and remittance, with over 70,000 branches, outlets, and PalawanPay Money Shops nationwide, serving millions of Sukis with affordable, reliable, and hassle-free services.
For more information, visit the Palawan Pawnshop and PalawanPay websites.
