Sweet success: Chocolate makers in Davao City used ‘hugot lines’ to capture a niche market

Have you ever come across “hugot chocolates“? They’re essentially chocolates featuring “hugot lines” – those sentimental quips about heartbreak, love, work, and other relatable life situations. This concept has been a key ingredient in the success of a chocolate maker based in Davao, capturing the hearts and minds of young people. Hugot chocolates (IMAGE CREDIT: […]