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A Singlife executive talks about expanding digital insurance for Filipinos

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Singlife Philippines expands digital insurance access for Filipinos

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Singlife Philippines is doubling down on its mission to make insurance more accessible, affordable, and relevant to Filipinos, as shared during its recent media roundtable in Bonifacio Global City.

The digital insurer highlighted strong growth momentum alongside new product launches aimed at addressing the country’s persistent protection gap.

“At the heart of our company, we believe all Filipinos have the right to be protected regardless of income, location, or life stage,” said Singlife Philippines CEO Lester Cruz. “That is why we build our suite of products around the needs of Filipinos, providing simple, practical protection that supports them through life’s milestones and unexpected moments.”

Digital insurance growth drives greater Filipino financial inclusion

Singlife Philippines 1

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Despite the Philippine insurance industry surpassing the half-trillion peso mark in total premiums in 2025, insurance penetration remains low at just 1.79%.

Singlife Philippines sees this as a critical opportunity to expand access through its digital-first approach, enabling Filipinos to secure coverage in minutes through mobile apps and partner platforms.

The insurance company reported a 23% growth in both business and customer base over the past year, with policies purchased through its app nearly tripling. This reflects increasing demand for simple, flexible insurance products that fit everyday needs.

To build on this momentum, the company is set to launch three new offerings: Singlife Term Protect, a straightforward term life insurance product; Singlife Accident Support, which provides on-demand, short-term coverage; and the return of its Dengue Protection plan, designed to ease medical costs during seasonal outbreaks.

Expanding access to insurance through digital partnerships

Singlife Philippines Expands Digital Insurance Access for Filipinos

“We are not simply selling insurance — we want Filipinos to experience insurance,” Cruz added. “By making protection simple and accessible, we help more people understand its value and take that first step toward financial security.”

Beyond product innovation, Singlife continues to expand its ecosystem through partnerships with platforms like GCash, Maya, and AUB, embedding insurance into familiar digital experiences.

Its “Insurance for All” campaign has already provided free accident coverage to over 440,000 Filipinos.

With these initiatives, Singlife aims to make financial protection more inclusive, helping more Filipinos confidently navigate life’s uncertainties.

Edielyn Mangol

Edielyn Mangol is a passionate communication researcher and emerging writer with a growing expertise in marketing technology and digital communications. With experience in content creation, social media strategy, and research writing, she brings a fresh and insightful perspective to every project. Her work explores the intersection of data, storytelling, and technology to build meaningful connections between brands and their audiences. Learn more about Edielyn’s journey on her LinkedIn profile.