Rizal Commercial Banking Corporation (RCBC) is bolstering its digital innovation strategy through a new partnership with regional insurtech firm Igloo, expanding its push toward financial inclusion with embedded insurance offerings inside the RCBC Pulz app.
This move reinforces the bank’s push toward broader financial inclusion and a more integrated digital banking ecosystem.
Embedded insurance to boost accessibility
The collaboration introduces an in-app insurance marketplace that enables Pulz users to access affordable protection without leaving the platform. The move aims to address persistent barriers that prevent many Filipinos from securing insurance, including high costs, limited availability, and cumbersome application processes.
By integrating insurance directly within Pulz, RCBC hopes to meet users where they already manage their finances. Customers can browse and purchase curated insurance plans in just a few taps, simplifying the process and making coverage more approachable for digitally active consumers, gig workers, and micro-entrepreneurs.
The marketplace is powered by Igloo’s embedded-insurance technology, which streamlines the purchasing experience and equips RCBC with the flexibility to offer relevant, bite-sized protection products.
AI-driven personalization and faster claims
Igloo is also enhancing the platform with AI-powered features designed to improve the end-to-end insurance journey. Intelligent recommendation tools will suggest policies based on user behavior and financial activity, helping customers discover coverage that aligns with their needs and risk profiles.
AI will also play a role in accelerating claims processing. By automating portions of the verification and evaluation workflow, the system is expected to reduce friction and shorten waiting times, allowing users to complete claims more efficiently.
Strengthening Pulz as a comprehensive financial hub
The integration marks another milestone in Pulz’s evolution from a digital banking app into a comprehensive financial ecosystem. With payments, transfers, savings, and now digital insurance all under one platform, RCBC aims to position Pulz as a one-stop hub for essential financial services.
The initiative supports RCBC’s long-term digital transformation roadmap, enabling the bank to deliver expanded value while promoting responsible financial habits among its users.
For Igloo, the partnership strengthens its footprint in the Philippines and aligns with its broader strategy to scale embedded insurance solutions across Southeast Asia.
A step forward for integrated financial services
RCBC’s partnership with Igloo underscores a growing shift toward accessible, user-centric financial protection.
With seamless access, AI-driven personalization, and faster claims processing, the Pulz insurance marketplace signals a new phase in democratizing digital insurance for Filipino consumers.
