The Palawan Group of Companies, a trusted name in financial services for four decades, is marking a new milestone in its mission for financial inclusion. In a landmark partnership with GCash, the country’s leading e-wallet, the company is rolling out GCash Cash In and Cash Out services across its extensive network of over 3,500 Palawan Express Pera Padala (PEPP) branches nationwide.
This collaboration is a powerful step toward bridging the gap between digital and traditional financial services. Despite the rapid adoption of digital payments, many Filipinos, particularly in remote and underserved areas, still rely on physical cash for their daily transactions.
The new service addresses this need directly by allowing GCash users to easily convert their digital money into physical cash through a trusted and convenient network. As a brand known for its “serbisyong mura, mabilis, walang kuskos-balungos” (affordable, fast, hassle-free service), this initiative is a natural extension of the Palawan Group’s core promise to the Filipino people.
Palawan Group: Bridging digital and grassroots finance for all
Photo shows (from L-R:) Sam Balando, Key Accounts Manager of Palawan Group; Missy Baldemor, B2B Department Head of Palawan Group; Lisa Lou Castro-Sabado, Chief Business Development Officer of the Palawan Group; Jong Layug, Head, Gcash for Business; Macky Limgenco, B2B Commercial Head; and Kim Pineda, Enterprise Sales Head, during a ceremonial contract signing formalizing the partnership between Palawan Group of Companies and GCash.
The partnership was formalized during a ceremonial contract signing, highlighting a shared vision to empower every Filipino.
Lisa Castro-Sabado, Chief Business Development Officer of the Palawan Group, emphasized the significance of the union. “This milestone partnership brings together two companies with a shared purpose: to empower every Filipino through accessible and reliable financial solutions,” she said.
Castro-Sabado highlighted the Palawan Group’s deep roots and unwavering commitment to the grassroots. “The Palawan Group has always been proudly gawang Pilipino, para sa Pilipino (made by Filipinos, for Filipinos). With our extensive network and deep commitment to the grassroots – the very core of Pusong Palawan – this collaboration with GCash is a major step in ensuring that Filipinos have access to vital financial service.”
Jong Layug, Head of GCash for Business, echoed this sentiment, stressing how the partnership will simplify financial transactions for millions of users. “This partnership makes it simple for our users to convert digital money into physical cash,” Layug stated. “The Palawan Group’s extensive branch network enables us to serve even more Filipinos.”
Unifying growth, innovation, and financial empowerment
The Palawan Group’s journey has been one of continuous growth and innovation. From its beginnings as a single pawnshop, it has evolved into one of the fastest-growing financial institutions in the country, with over 70,000 branches, Pera Padala outlets, and PalawanPay Money Shops nationwide.
The company has a wide array of services, including pawning, domestic and international remittances, microinsurance, bill payments, and cash-in and cash-out for e-wallets. The recent addition of GCash services further solidifies its position as a market leader in remittance and pawning.
Palawan Group now offers GCash Cash In and Out at 3,500+ PEPP branches nationwide—making financial services even more accessible to every Filipino
Looking ahead, the collaboration between the two financial giants is set to expand even further. The Palawan Group of Companies is actively working with GCash to integrate its insurance products into GInsure, a move that will provide GCash users with a broader range of accessible insurance options. This next step is a testament to the shared vision of empowering Filipinos with comprehensive and reliable financial tools.
With this new service, Palawan Group and GCash are not just offering a new transaction option; they are strengthening the financial infrastructure of the Philippines. By leveraging the trust and widespread reach of the Palawan Group and the digital prowess of GCash, the partnership promises to bring essential financial services to every community, ensuring that no Filipino is left behind in the journey towards financial empowerment.
The Palawan Group of Companies is supervised by the Bangko Sentral ng Pilipinas, ensuring its services are delivered with the highest standards of safety and security. For more information, visit the Palawan Pawnshop and PalawanPay websites.
