Filipino fintech leader Maya has been named the “Best Consumer Digital Bank in the Philippines” for the third consecutive year by the prestigious Global Finance Magazine at the World’s Best Digital Bank Awards.
The international recognition, which also included the award for “Best Mobile Banking App,” comes hot on the heels of a massive seven-award victory at the 21st Philippine Quill Awards, cementing a phenomenal week of triumphs that highlight both its global-standard product and its mastery of local marketing.
Pioneering all-in-one approach earns top awards
The back-to-back accolades underscore Maya’s successful strategy of building an all-in-one fintech ecosystem that seamlessly integrates spending, saving, and borrowing into a single, intuitive app. The World’s Best Digital Bank Awards, organized by the New York-based publication, honored Maya for pioneering this integrated model, which leverages AI-driven insights to create a banking experience deeply embedded in the daily lives of millions of Filipinos.
“Banking today is about being relevant in people’s daily lives. At Maya, we do that by integrating payments, savings, and credit in one seamless app,” said Shailesh Baidwan, Maya Group President and Maya Bank Co-Founder. “This win reinforces our strategy of building a digital ecosystem where people don’t just access finance — they use it with ease and confidence.”
Shailesh Baidwan, Maya Group President and Maya Bank Co-Founder
This focus on practical, everyday use is what sets Maya apart. Features like opening an account with a single ID, personalized savings nudges, and state-of-the-art security — including numberless credit cards and an instant-freeze function — are designed to build user trust. “Our focus is to turn accounts into tools people trust and actively use,” added Angelo Madrid, Maya Bank President.
From global fintech product to local heartbeat
This global recognition for product excellence is powerfully complemented by Maya’s recent sweep at the Philippine Quill Awards, one of the country’s most prestigious events for public relations and marketing. The fintech giant took home seven trophies for campaigns that have successfully reshaped how young Filipinos interact with money.
Organized by the International Association of Business Communicators (IABC), the Quill Awards are among the most highly regarded in the PR industry. Entries undergo a rigorous screening process by seasoned communication professionals, making the win a testament to the creativity, strategy, and execution of the bank’s campaigns.
The winning campaigns, including Get Banked with Maya and Maya Credit, were praised for making finance aspirational and accessible. By reframing borrowing as a tool for responsible empowerment and turning cultural moments like back-to-school season into opportunities for smarter financial choices, Maya has woven itself into the fabric of daily Filipino life.
Maya Group CMO Pepe Torres
“These awards prove that when bold storytelling is anchored on real products, you can change how Filipinos see and use money,” said Pepe Torres, Maya Group Chief Marketing Officer. He noted that the company’s TikTok-first strategy was key to translating complex financial concepts into entertaining, bite-sized content that resonates deeply with Gen Z and Millennials.
The success of this strategy is reflected in hard numbers. Maya’s customer base has more than doubled to 8.2 million in the past year, with deposits reaching ₱50.4 billion by June 2025. This dual victory — celebrating a world-class digital platform and culturally attuned marketing — cements Maya’s undisputed leadership as the Philippines’ #1 fintech ecosystem, proving that the future of banking is not just digital, but deeply human.
About Maya
Maya is the #1 Fintech Ecosystem in the Philippines, with Maya, the #1 Digital Bank, and Maya Business, the #1 Omni-Channel Payment Processor. Maya Bank is a digital bank regulated by the Bangko Sentral ng Pilipinas (BSP), with deposits insured by the Philippine Deposit Insurance Corporation (PDIC) up to ₱1 million per depositor. To learn more about Maya, visit maya.ph and
mayabank.ph. Follow Maya at @mayaiseverything on Facebook, Instagram, YouTube, and TikTok and @mayaofficialph on X.
