In a world increasingly dominated by digital transactions and financial technology, it’s easy to forget the human element that drives it all. But for AXA Philippines, a leader in the nation’s financial and insurance industry, purpose is more than just a tagline — it’s a living, breathing part of their business.
This was on full display during the “AXA Week for Good (AWFG) 2025,” an annual weeklong initiative that brought together nearly a thousand employees from across the country to volunteer for causes that matter.
While fintech continues to shape how Filipinos manage their money and secure their future, AXA is proving that the connection between a company and its community extends far beyond its products. The AWFG, the flagship event of AXA’s global employee volunteering program, “AXA Hearts in Action,” saw employees from Luzon to Mindanao put down their laptops and pick up tools for positive change.
“The AXA Week for Good reflects the passion and purpose of our people,” said Sharon Hernandez, Chief Human Resources Officer of AXA Philippines. “It’s a meaningful opportunity for our employees to engage with communities, champion causes they care about, and see the direct impact of their efforts. Beyond volunteerism, it strengthens our culture of empathy, collaboration, and advocacy — values that define us as an organization.”
Hands-on kindness builds connections, one skill at a time
From the bustling streets of Makati to the serene landscapes of Laguna, the spirit of volunteerism was infectious. With 873 employees — including 544 first-time volunteers — participating, the initiative became a powerful testament to the company’s commitment to social good.
The activities were as diverse as the communities they served.
In Makati, AXA Philippines’ headquarters transformed into a hub of learning and compassion. An NGO Fair brought together 17 partner organizations, allowing employees to connect with advocates for mental health, education, and environmental conservation.
But it was the hands-on, skills-based workshops that truly highlighted the depth of the initiative. Employees crafted macramé pouches with women artisans from Project Pearls, assembled educational kits for underprivileged children, and made sustainable doormats for local communities. This wasn’t just about charity; it was about building connections and sharing skills.
These experiences drove home the idea that every small act of kindness — from a hand-knotted pouch to a packaged school kit — has a story of its own.
AXA’s nationwide movement blends purpose with expertise
The wave of volunteerism extended far beyond the capital. In Siniloan, Laguna, volunteers partnered with the organization FEED (Fostering Education & Environment for Development) to combat deforestation in the Sierra Madre. They planted an impressive 1,250 seedlings, contributing to a critical reforestation effort while reinforcing the company’s dedication to environmental stewardship.
In a unique move that links back to AXA’s core business, volunteers also conducted a financial literacy workshop for local residents, teaching essential skills like budgeting, saving, and investing. This blend of environmental action and financial empowerment showcased how a fintech company can use its expertise to build a more secure future for everyone.
The “One Great AXA” events in Cebu and Davao further solidified the company’s nationwide reach. These regional gatherings combined wellness activities with community service, proving that a shared purpose can unite teams across the archipelago. The “One Great AXA Walk“ in Davao was more than just an exercise in solidarity; it was a visible representation of a single company-wide movement dedicated to making a difference.
With this year’s AWFG, AXA hit 70% of its annual volunteer target, a milestone that reflects not just numbers, but the countless personal stories and shared experiences that define the company’s culture.
More than just an annual activity, the AXA Week for Good is a powerful statement about the role of modern corporations in society. It’s a reminder that even as we embrace digital innovation, the most valuable currency remains human connection and a shared commitment to building a better, more inclusive world for all.
