HitPay, a leading payment infrastructure provider in Asia Pacific, and Yuno, a global financial orchestrator, have announced a strategic partnership designed to dismantle cross-border payment barriers.
The move promises to significantly widen access to the Philippine market for international merchants by integrating local payment heavyweights like GCash and QRPH into a single global API.
As the Philippine digital economy continues its upward trajectory, the fragmentation of payment methods remains a hurdle for international businesses trying to capture local market share. This collaboration addresses that friction by combining Yuno’s payment routing technology with HitPay’s deep, localized network of payment rails.
For the Philippine fintech sector, this integration marks a significant step in connecting domestic payment behaviors with the global digital economy.
Bridging the gap for PH consumers
Through this partnership, Yuno’s network of global merchants can now seamlessly accept the preferred payment methods of Filipino consumers.
This includes direct connectivity to dominant e-wallets such as GCash, as well as full support for the Bangko Sentral ng Pilipinas (BSP)-mandated national standard, QRPH.
By enabling these local rails, international merchants can bypass the traditional reliance on credit cards — which still have lower penetration rates in the country compared to e-wallets — thereby drastically boosting conversion rates.
Beyond the Philippines, the partnership also covers other key regional methods, including ShopeePay, GrabPay, Touch ‘n Go (Malaysia), PayNow (Singapore), and QRIS (Indonesia).
Unlocking the subscription economy
A key highlight of this integration is the enablement of recurring billing functionality using local alternative payment methods (APMs).
Aditya Haripurkar, CEO and Co-founder of HitPay
Previously, subscribing to global SaaS platforms or recurring digital services often required a credit card. With HitPay’s infrastructure now embedded in Yuno’s orchestration layer, global businesses can launch subscription models that allow Filipinos to pay via their e-wallets or bank transfers.
This capability is expected to capture a larger slice of the high-growth Asian Subscription Economy.
Aditya Haripurkar, CEO and Co-founder of HitPay, emphasized the importance of solving the compliance puzzle for global players.
“The most difficult challenge for global businesses expanding into Asia is local payment compliance and connectivity,” said Haripurkar. “By joining forces with Yuno, we’ve created a single point of integration. This instantly empowers Yuno’s merchants to transact as a local business from day one, translating directly into better acceptance rates and higher sales.”
Local compliance, global control
The partnership comes at a time when regulatory compliance is paramount.
HitPay operates under the regulation of the Bangko Sentral ng Pilipinas (BSP), alongside other regional regulators like the Monetary Authority of Singapore (MAS). This ensures that as global merchants enter the Philippine market, they do so with a compliant, secure infrastructure.
SheueChee Beh, SVP & General Manager at Yuno APAC, noted that localization is no longer optional.
“In high-growth Asia Pacific markets, accepting local payments is the minimum requirement for success,” said Beh. “Integrating HitPay’s fast, deep local infrastructure complements our offering in this crucial region, ensuring clients can boost revenue through truly localized checkout experiences while retaining full central control and visibility.”
The collaboration underscores a maturing fintech landscape in the region, where the focus has shifted from simple connectivity to sophisticated, compliant orchestration that links the hyperlocal Philippine economy to the global stage.
About HitPay
HitPay is a full-stack payments platform for growing APAC businesses. Founded in 2016 and headquartered in Singapore, HitPay unifies e-commerce, point-of-sale (POS), and B2B payments into a single, no-code commerce platform. Serving a network of over 15,000 businesses, HitPay is regulated by the Monetary Authority of Singapore (MAS) and the Bangko Sentral ng Pilipinas (BSP).
About Yuno
Yuno is a leading financial infrastructure platform that simplifies global payments for enterprise merchants. With a unified API connecting over 1,000 payment methods, Yuno supports leading brands across LATAM, North America, Europe, and APAC, including McDonald’s, Uber, and Rappi.
