As 2024 comes to a close, Google releases its annual Year in Search in celebration of the people, events, contributions, and trending topics that defined that year in the Philippines.
With 6 of the top 10 overall search terms being news, the results show that Filipinos continue to rely on Google Search to learn more about the latest news. From current events to breaking developments, people trust Google Search to show them deeper information and insights about anything that grips the population’s attention at any given time.
Three of the top 10 searches relating to AI also proves that the Philippines is a tech-savvy country willing to learn more about the latest innovations, as found in this year’s e-Conomy SEA Report.
Filipinos are looking up current events on Google
As an example of Filipinos looking up current events, “heat wave” comes out as the #1 overall and news search term (with “climate change” itself at #6 overall and #5 in news).
This also goes for larger world events, such as the 2024 Paris Olympics which were #3 overall and in the news, while newly minted Filipino Olympic gold medalist Carlos Yulo made 4 lists — overall top trending, news, sports, and male personalities. These stories all made up a significant part of local pop culture this year, which Filipinos are keen to look up further on Google Search.
Celebrities are once again consistent searches
Celebrities are once again consistent searches for Filipinos. These include those who unfortunately passed this year, with veteran Filipina actress Jaclyn Jose and former One Direction member Liam Payne at #2 and #8 overall, respectively.
Meanwhile, girl group BINI is in the top search among female personalities after a big breakthrough in 2024, and member Mikha Lim is separately #10 on the same list. Their two breakout hits “Salamin, Salamin” and “Pantropiko” also made the top 10 list of music and lyrics searched, which was topped by R&B singer Dionela’s viral song “Sining.”
As for online media, K-drama Queen of Tears, which trended in the middle of the year, was the #1 search for both series and Korean titles on Google search. The show, which simultaneously broadcasted on Netflix, is again a testament to the strength of online streaming, which saw a 12% increase in GMV this year, according to the e-Conomy SEA report.
Below is the full list of the top search trends on Google in the Philippines:
Google’s list: Overall top trending
- heat wave
- Jaclyn Jose
- Olympics
- Carlos Yulo
- Inside Out 2
- climate change
- Character AI
- Liam Payne
- AI detector
- Gemini
Top trending news
- heat wave
- Jaclyn Jose
- Olympics
- Carlos Yulo
- climate change
- National ID
- Labubu
- pertussis
- Mpox
- demure
Top trending sports
- Carlos Yulo
- Celtics vs Mavericks
- Nuggets vs Timberwolves
- Lakers vs Nuggets
- Timberwolves vs Mavericks
- Premier Volleyball League
- Dallas Mavericks
- EJ Obiena
- Knicks vs Pacers
- Celtics vs Pacers
Top trending shows or series
- Queen of Tears
- Marry My Husband
- Lovely Runner
- Hierarchy
- Young Sheldon
- Love Next Door
- Gyeongseong Creature
- My Demon
- Avatar: The Last Airbender
- A Shop for Killers
Top trending songs or lyrics
- Sining
- APT.
- Maybe This Time
- Die With A Smile
- Palagi
- Mamma Mia
- Salamin, Salamin
- Sa Susunod na Habang Buhay
- Pantropiko
- Dilaw
Top trending games
- Sprunki Horror Music Game
- Delta Executor
- Anime Defenders codes
- Hamster Kombat
- Wuthering Waves
- Snake Aim tool
- Granny Horror Multiplayer
- Block Blast solver
- Anime Last Stand codes
- NIGHT CROWS
Top trending male personalities
- Carlos Yulo
- Nash Aguas
- EJ Obiena
- Donald Trump
- Rico Blanco
- Ben Wang
- One Direction
- Byeon Woo-seok
- Kim Soo-hyun
- Kobe Paras
Top trending female personalities
- BINI
- Charlie Dizon
- Alice Guo
- Ennui
- Mika Dela Cruz
- Claudine Barretto
- Beyoncé
- Kamala Harris
- Imane Khelif
- Mikha Lim
Top trending movies
- Inside Out 2
- How To Make Millions Before Grandma Dies
- Rewind
- Deadpool
- Damsel
- GomBurZa
- Un/Happy for You
- Saltburn
- Hello, Love, Again
- Lolo and the Kid
Top trending farewells
- Jaclyn Jose
- Liam Payne
- Keith Martin
- Rico Yan
- Akira Toriyama
- Park Bo-ram
- Song Jae-rim
- Chino Trinidad
- Shannen Doherty
- Maggie Smith
Top trending Korean series
- Queen of Tears
- Marry My Husband
- Lovely Runner
- Hierarchy
- Love Next Door
- Gyeongseong Creature
- My Demon
- A Shop for Killers
- Queen Woo
- Pyramid Game
Top trending AI-related searches
- AI detector
- Gemini
- ChatGPT
- Humanize AI
- AI Chat
- Gizmo
- Viggle AI
- Runway AI
- PixVerse
- Perplexity