Launch event highlights GCash Tourist, Tap to Pay, New AI-Powered App experiences, and many more!
GCash, the leading digital financial services provider in the Philippines, has once again set the bar higher with a series of groundbreaking innovations revealed at this year’s GCash Futurecast held at Green Sun Hotel in Makati.
These advancements promise to revolutionize the country’s fintech landscape, elevating consumer experiences and enhancing financial inclusivity.
Martha Sazon, President and CEO of GCash
If FutureCast 2023 gave us a great preview of all the improvements GCash was making with its e-wallet platform, GCash, in turn, announced new improvements geared towards added convenience and more options for cashing in at this year’s Futurecast event.
At this year’s FutureCast event, Martha Sazon, the President and CEO of GCash, passionately highlighted the company’s mission, saying, “Today, you can expect innovations that will change the game.”
“But the real game-changer,” she adds, “is how we can make a meaningful impact on Filipino lives. We innovate not just to provide access but to be partners towards better financial health and wellness.”
FutureCast and state-of-the-art security
FutureCast 2024 kicked off with the introduction of Online PaySafe, a cutting-edge security feature designed to ensure worry-free online transactions. By integrating multi-factor authentication, customers complete their payments within the GCash app, significantly reducing the risk of account takeovers, payment scams, and website spoofing.
You can now enjoy International Cash In with GCash
To combat online fraudsters, GCash, in partnership with Chubb, introduced Send Money Protect — an affordable insurance option for transactions. For as low as PHP 30, users can now opt to insure their transactions up to PHP 15,000 for 30 days. This covers transactions from potential scammers who pretend to be someone they know or disguise themselves as a legit store.
Gigi, GCash’s generative AI-powered assistant, now offers enhanced support by handling common queries, conducting security checks, and connecting users to live agents when needed. This ensures a seamless and secure user experience.
Innovative Design Enhancements
GCash also introduced three new app designs for a more intuitive experience. Dashboard 3.0 features a new look with easy navigation that allows customers to access their favorite GCash products at one glance. With its new save, borrow and grow tabs, users can now view their most-used features in the app.
The new and improved GCat & Friends, your new money-smart besties, are ready to help make money management more fun and educational.
GCat and Friends as presented by Michelle Fernandez, Head of Digital Experience of GCash
Joining GCat are her friends Corey G, sniffing out all the hottest deals, and GRaf reminding customers when it’s time to start saving and investing.
Money Manager is a real-time spend tracker that visualizes spending on the app to help customers spend and save wisely.
AI-Powered Experiences
At the FutureCast 2024 event, GCash also revealed new AI-powered innovations, starting with GScore AI, GCash’s customer trust score powered by AI, to help you borrow better. No need for forms or additional documents, this feature calculates users’ creditworthiness and loan eligibility based on their daily app behavior.
Hyper-Personalized Ads powered by AI isGCash’s ad-serving platform that learns users’ shopping preferences and matches them with personalized offers from GCash partners and merchants. It handpicks the best deals that the customers will love, much like a personal shopping assistant.
Introducing GCoach AI
GCoach AI is your go-to guide for all things money. Using generative AI, it educates users on how to effectively spend, save, and grow their money with confidence. It also provides personalized insights and links users to auto-deposit features within the app.
Green Innovations
GImpact is part of GCash’s commitment to promoting climate action, where users can create a greener future with every click. This new feature allows users to see how every transaction they have in the app leads to carbon reduction. These reduced emissions are converted into Green Points, which users can use to plant real trees through GForest’s partner NGOs.
GFarm is a new category for planting fruit-bearing trees. This initiative helps Filipino farmers one tree at a time by supplying them with fruit tree seedlings like coffee, avocado, and jackfruit. All proceeds from these go directly to the farmers, providing them and their communities with a more sustainable livelihood.
Fintech For A New Generation
To raise a future generation of better spenders and savers, GCash launched GCash Jr. with Parental Controls. This allows kids between the ages of 7 to 17 to have their first e-wallet and get their first debit card with GCash jr. Visa Cards. With wallet limits set up by mom and dad, kids can now make supervised purchases and subscriptions and have access and receive their allowance anytime, anywhere.
Encouraging kids to have better saving habits, GCash also introduces GSave jr. their first savings account! Kids can now learn to manage their savings accounts, set their own money goals, and control how much money they want to save.
With unique access and a special dashboard that allows parents to see overall spending and set transaction limits for their child’s GCash Jr. account, these features empower today’s new generation with safe and supervised spending for better spending and saving habits.
Global Expansion
In 2024, GCash will continue to expand its reach to 16 countries including USA, Canada, Italy, UK, Australia, Japan, Spain, UAE, South Korea, Taiwan, Germany, Hong Kong, Qatar, Singapore, KSA, and Kuwait, making GCash available to 10M overseas Filipinos. International Bank Cash-In, allows users to cash in to GCash over 12,000 US banks, with Europe to follow soon.
GTravel book and pay for flights and hotels, all in one app. It streamlines international travel experiences as it helps users book experiences, buy e-sims, and even plan visa requirements for their trips. Coupled with GInsure, travelers can now apply for travel insurance powered by Standard and Malayan with coverage of up to PHP 2.5 million; OONA Insurance allows travelers instant lounge access for flight delays by an hour.
Soon, travelers to European destinations– Spain, Italy, France, Germany, and more, can also digitize and claim travel tax refunds with GCash.
The GCash Tourist product allows foreigners visiting the Philippines to pay like locals, giving them 30-day access to GCash features like Scan to Pay and Send Money.
New Ways To Borrow and Pay
Borrow on the Spot gives more people a chance to borrow, making financial support more accessible to everyone. Powered by Fuse, GCash’s lending arm, users can now, with just one tap of a button, instantly request to reassess their creditworthiness and get a higher credit limit via GGives, allowing eligible customers to fund their needs today.
From loans to payments, GCash launches two innovations to revolutionize the way Filipinos Pay with GCash. For a faster commute, Tap To Pay, powered by NFC (Near Field Communication), makes daily commutes easier for people on the go. Once users log in to their GCash app, all they have to do is simply tap their phone on the fast lane turnstile to make a payment.
Watch Pay, in partnership with Huawei, is the first payment method via smartwatches in the country! It allows users to wear their GCash wallet on their Huawei smartwatch and make seamless payments with just a scan of their QR on their wrist.
All these innovations are designed with the financial progress of Filipinos in mind. By offering secure, accessible, and innovative financial solutions, GCash continues to empower every Filipino to manage their finances better and build a brighter future for themselves.
Experience the future of fintech today and download the GCash app, available on the Huawei App Gallery, Google Play Store, and the App Store.
About GCash
GCash is the Philippines’ #1 Finance App and Largest Cashless Ecosystem. Through the GCash App, users can easily purchase prepaid airtime; pay bills via partner billers nationwide; send and receive money anywhere in the Philippines, even to other bank accounts; purchase from over 6 million partner merchants and social sellers; and get access to savings, credit, loans, insurance and invest money, and so much more, all at the convenience of their smartphones. GCash’s mobile wallet operations are handled by G-Xchange, Inc. (GXI), a wholly-owned subsidiary of Mynt, the first and only duacorn in the Philippines.
In May last year, GCash was also named “Best Mobile Wallet 2024” Pan Finance, a trusted source of global financial intelligence that currently boasts a readership of over 200,000 across 150 countries.
GCash is a staunch supporter of the United Nations Sustainable Development Goals (SDGs), particularly UN SDGs 5,8,10, and 13, which focus on safety & security, financial inclusion, diversity, equity, and inclusion as well as taking urgent action to combat climate change and its impacts, respectively.