Country Builders Bank, Inc. has rebranded as Top Bank Philippines, Inc. (A Rural Bank), unveiling a new image and marking the beginning of a new era defined by its commitment to exceptional service.
“Our vision is clear: to be the top-of-mind and trusted banking institution that transforms the lives of our customers by constantly providing easy, personal, and secure banking solutions while adapting to their changing needs through traditional and secure digital platforms,” said Ismael Sandig, President and CEO of Top Bank, in a press statement.
Ismael Sandig, President and CEO of Top Bank (IMAGE CREDIT: https://www.linkedin.com/in/ismael-sandig)
Sandig shared that the rebranded rural bank, which remains the largest in Metro Manila and nearby areas, is focused on expansion opportunities through mergers, acquisitions, or organic growth to meet diverse community needs.
The bank also aims to leverage the strong foundation of traditional banking and exceptional customer experience through ‘phygital’ (physical-digital) banking.
This ‘phygital’ approach combines the tangible aspects of a traditional lending enterprise with the efficiency and accessibility of digital banking, ensuring stability and convenience for customers.
“Aligned with our strategic direction, we’re simplifying access to financial support for small businesses, including sari-sari stores and retail ventures, making success simple for all customers,” Sandig further stated.
Top Bank to launch new offerings
As part of its system upgrades, Top Bank plans to introduce more offerings such as mobile banking and an expanded ATM network to ensure seamless growth for its customers in the coming years.
“To facilitate the launch of new products like debit cards, we’re acquiring an ATM Switch & Card Management system,” Sandig said.
Positioning itself as a key market player, Top Bank aims to provide positive returns for its shareholders while becoming the employer of choice.
“We invest in our people by developing their skills and abilities, helping them build fulfilling careers,” Sandig emphasized.
Recently, Top Bank Philippines Inc. received prestigious international awards, including “Fastest Growing Rural Bank” and “Best Rural Bank in the Philippines 2024” by International Business Magazine. It was also named “Microfinance & SME Brand of the Year Philippines 2024” by Global Banking and Finance Review.
