A new dawn is breaking in the Philippine housing landscape, powered by the sun and driven by a vision of sustainable, affordable living. Cebu Landmasters, Inc., the leading developer across Visayas and Mindanao, has just unveiled Casa Mira Homes GenSan, its pioneering solar-integrated economic housing community, to a resounding market embrace that saw an astonishing 85% of units – 1,034 homes – snapped up in just three days, generating a staggering Php 4.3 billion in reservation sales.
This phenomenal success signals a powerful shift in the aspirations of hardworking Filipino families: a desire not just for a roof over their heads, but for a home that genuinely gives “more” – more savings, more sustainability, and a brighter future.
Sustainable living takes center stage
Casa Mira Homes GenSan dedicates 60% of its space to open areas, including a
clubhouse, pools, sports court, and lush gardens.
Nestled on a sprawling 21-hectare site in Barangay Lagao, General Santos City, Casa Mira Homes GenSan is Cebu Landmasters’ 18th Casa Mira project, but it stands apart as the brand’s first venture into solar-integrated communities. This isn’t just about buzzwords; it’s about tangible, impactful features designed to empower homeowners.
The development offers 1,218 thoughtfully designed units, including single-detached homes and townhouses. What truly sets them apart is the strategic integration of solar power. Select models, like the Calla and Cora single-detached homes, come equipped with built-in 2.2 KW solar panel systems capable of storing up to 5 KWH of energy.
This cutting-edge feature of the latest development from Cebu Landmasters Inc. translates into substantial estimated monthly energy savings ranging from P600 to an impressive P3,000 – a significant relief for household budgets amidst rising electricity costs. Other models are also solar-power ready, giving homeowners the flexibility to adopt green energy solutions at their own pace.
Beyond solar, Casa Mira Homes GenSan embraces a holistic approach to green living. Units feature large windows maximizing natural light, reducing the need for artificial illumination during the day. Water-saving fixtures and household rainwater storage tanks further contribute to resource conservation, aligning with a lifestyle that respects both nature and the family budget.
Cebu Landmasters’ vision: A community designed for life and connectivity
Casa Mira Homes GenSan offers solar-ready townhouses and Cielo units, with optional 5 KWH panels, giving homeowners potential estimated savings of P600-P3,000 per month.
Sustainability at Cebu Landmasters’ Casa Mira Homes GenSan project extends beyond individual units to the entire community. A remarkable 60% of the development is dedicated to open space, fostering a vibrant and healthy environment. Residents will enjoy a wide array of amenities, including a refreshing clubhouse, adult and kiddie pools, a basketball court for active recreation, a multi-purpose hall for gatherings, and beautifully landscaped gardens for relaxation.
The project’s prime location in General Santos City is another key draw. Its proximity to essential services such as hospitals, bustling shopping centers, and the University of Sto. Tomas GenSan ensures that residents have convenient access to healthcare, retail therapy, and educational opportunities, offering a truly well-rounded and sustainable lifestyle.
Fintech’s role in fueling green homeownership
The overwhelming sales success of Casa Mira Homes GenSan also subtly highlights the growing interplay between real estate and financial technology in the Philippines. While Cebu Landmasters’ direct payment methods were traditional, the rapid acquisition of units by a broad spectrum of Filipino families points to an increasing financial literacy and access to various payment and financing channels.
(Adding a forward-looking dimension to this, the CFO of Cebu Landmasters recently stated that the company is also actively exploring cryptocurrency payments. Through potential partnerships with online brokers and e-wallet solutions, Cebu Landmasters aims to allow Peso-denominated transactions using various cryptocurrencies on a case-by-case basis.)
Many aspiring homeowners today are leveraging digital payment platforms and online banking for their down payments and reservation fees. The potential for significant monthly energy savings from solar panels also plays a crucial role in buyers’ financial calculations, making these homes more attractive and accessible.
This dovetails with the broader trend of embedded finance, where financial services are seamlessly integrated into daily life and major purchases. Imagine a future where homeowners can easily monitor their solar energy production and savings via a mobile app, pay their association dues through a digital wallet, or even access micro-financing for additional home improvements, all powered by fintech innovations.
Casa Mira Homes GenSan: Empowering sustainable and affordable living
“We’re truly grateful for how warmly the GenSan market has embraced this sustainable concept,” shared Jose Soberano III, Chairman and CEO of Cebu Landmasters. “It reflects how today’s Filipino families are becoming more mindful, not just about owning a home, but about making smarter, greener choices that benefit both their finances and the environment. Casa Mira Homes GenSan captures our vision of giving more to Filipino families by making sustainability affordable and accessible at the community level.”
As Cebu Landmasters continues its strategic expansion across Visayas and Mindanao, with nearly 130 projects in 17 key cities and a recent foray into Luzon with a new Makati office, Casa Mira Homes GenSan serves as a powerful blueprint. This milestone also demonstrates the company’s unwavering commitment to bringing green living to the affordable housing segment, an approach that promises to illuminate future Casa Mira developments and empower countless more Filipino families to live sustainably and thrive.
