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Eman Tonogbanua

Hello! I'm Eman Tonogbanua, a seasoned marketing consultant, writer, and communicator with years of experience under my belt. My passion lies in the dynamic world of digital marketing, where I thrive on optimizing e-commerce platforms and crafting compelling content that resonates with audiences.
When I'm not immersed in the latest marketing trends, you'll find me cheering on my favorite sports teams or diving into a fascinating history channel. Whether it's analyzing a new marketing campaign or discussing historical events, I love exploring new ideas and sharing my insights with others.
Let's connect and see how we can make great things happen together!

WPR Forum 20236

ArdentComm Founder and CEO, Ana Pista, Makes Historic Election as Director of Global Alliance for PR and Communications Management

Makati, Philippines – September 25, 2023 – Ana Pista, the founder and CEO of Ardent Communications (ArdentComm), has achieved a remarkable milestone by becoming the first Filipino ever elected as a director of the Global Alliance for Public Relations and Communications Management (GA), the leading international body for the public relations and communications profession. In addition to this […]

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Metrobank sustains robust net income growth of 34% to PHP20.9 billion in 1st half 2023

Metropolitan Bank & Trust Co.’s (Metrobank) net income rose by 34.1% to PHP20.9 billion in the first semester of 2023 from a year ago supported by the Bank’s asset expansion, higher margins, and healthy fee income growth as it kept its asset quality stable. This translated to a 12.9% return on equity, higher than the […]

Metrobank tagline

Metrobank 2023 Q1 profits soars 31% to P10.5B

The Philippine banking sector remains stable, bolstered by strong profits from the nation’s second largest largest bank.  Metropolitan Bank & Trust Co.’s (Metrobank) net earnings rose by 31.3% to PHP10.5 billion in the first quarter of 2023 from a year ago. The Bank’s robust growth was propelled by the combination of the expansion of its […]

First Circle and CllixLogic people

Clixlogic becomes first partner to receive zero-interest financing from First Circle

Internet of Things (IoT) company Clixlogic Inc. is the first company to be signed under fintech company First Circle’s exclusive Growth Partners Program. The new partnership was celebrated last Wednesday, September 14, 2022 at Manila House Private Club. The Growth Partners Program provides free financing to high-potential small-and-medium enterprises (SMEs) – equivalent to 10% of the SME’s annual sales […]

FB ads

10 reasons not to do Facebook ads

Social media has become vital in marketing for most companies and brands.  Particularly, Facebook, the leading social media platform in the world, is helping companies engage with their customers and gather precious data.  With over 2.4 billion active users worldwide, Facebook offers a wealth of ad targeting options so that companies can reach people through […]

meeting investors

How to finance your startup without selling your soul to a bank

Twenty percent of small businesses fail in the first year. Fifty percent go belly up after five years. Only 33% make it to 10 years or longer, according to the Small Business Administration (SBA). The most common reason businesses fail is lack of capital. So how can you call your business a startup if you […]

freelancer

How getting the right freelancers can help your business and 13 websites where you can find them

Thanks to the pandemic the slow march of the gig economy has turned into a stampede. Freelancing has just hit the mainstream.  Look at these figures: over 50% of full-time gig workers felt more financially secure than those with traditional jobs. This was in 2019.  Over 70% of freelancers said they had better work-life balance.  […]

outsourcing

Scale up your small business by outsourcing these 10 things

It used to be that only big companies outsource the more labor-intensive but low-value aspect of their business like customer support or back-office processes. High-value processes such as research and development, design, and security are kept in-house.  Now even small business owners are outsourcing parts of their operations to become more competitive, nimble, and profitable. […]