AMD, a leader in high-performance computing, has appointed industry veteran Sunny Gandhi as Senior Director of its Commercial Channel for Asia Pacific and Japan (APJ).
This strategic move signals the chipmaking giant’s intent to aggressively expand its market share and deepen relationships within the region’s vast and dynamic commercial landscape. Gandhi’s appointment is a pivotal step in strengthening the company’s channel ecosystem, which is critical for reaching enterprise, public sector, and small-to-medium business (SMB) clients.
AMD has tapped Sunny Gandhi as senior director of commercial channel for Asia Pacific and Japan
Gandhi’s role will be to spearhead the company’s commercial channel strategy in the APJ region. His responsibilities will include overseeing channel enablement, driving operational excellence, and executing sales strategies to ensure seamless collaboration with the chipmaker’s network of distributors and resellers.
The appointment comes at a crucial time for the tech industry, as businesses across Asia-Pacific are accelerating their digital transformation efforts, fueling demand for powerful and energy-efficient computing solutions.
A proven leader for AMD at a pivotal moment
With over 15 years of leadership experience, Sunny Gandhi is widely recognized as a results-driven executive with a deep understanding of the IT channel. He has a strong track record of success, having held senior positions at leading Original Equipment Manufacturers (OEMs), distributors, and resellers across the Asia-Pacific region.
His expertise spans diverse channel, product, and category management portfolios, making him uniquely qualified to lead the company’s efforts.
Nick Lazaridis, Senior Vice President of Sales at AMD APJ, expressed strong confidence in the new appointment. “Sunny’s reputation as a trusted, results-driven leader makes him the ideal choice to lead the transformation of AMD’s commercial channel ecosystem,” said Nick Lazaridis, Senior Vice President of Sales, AMD APJ. “His proven ability to foster collaboration and drive change management within partner networks will be instrumental in expanding AMD’s commercial reach across APJ.”
Gandhi echoed this sentiment, expressing his excitement to join the company at a time of rapid growth and innovation. “I’m thrilled to join AMD at such a pivotal moment,” Gandhi shared. “I look forward to partnering with AMD’s world-class team and channel partners to deliver best-in-class experiences that drive innovation, operational rigor, and shared growth.”
Building on a foundation of growth
The appointment of Gandhi is the latest in a series of strategic moves by the chipmaking giant to strengthen its global channel presence. By bringing in seasoned executives and deepening collaboration across its partner network, the company is reinforcing the foundation of its channel ecosystem for continued growth.
This approach ensures that AMD’s partners are not only equipped with cutting-edge technology but also have the support and resources needed to deliver exceptional value to their customers. A well-supported channel ecosystem is crucial for sustainable growth and market leadership, particularly in a region as competitive as APJ.
Gandhi’s leadership will be central to this strategy. He will work closely with the company’s channel partners to develop and execute programs that empower them to effectively serve the needs of a diverse range of commercial clients.
From data centers and cloud computing to advanced workstations and AI-powered systems, the demand for AMD’s high-performance processors and adaptive computing solutions is at an all-time high. Gandhi’s expertise in navigating the complexities of the APJ market will be key to translating this demand into tangible business growth. His focus will be on creating synergistic partnerships that extend AMD’s reach into new sectors and solidify its position in existing ones.
This strategic hire underscores AMD’s unwavering commitment to its channel partners and its dedication to becoming the preferred technology provider in the Asia-Pacific and Japan regions. With Sunny Gandhi at the helm, AMD is well-positioned to capitalize on the immense opportunities that lie ahead and further cement its status as a leader in the global technology industry.
