In today’s fast-paced world of digital marketing, staying ahead of the curve is no longer just an advantage — it’s a necessity. Artificial Intelligence (AI) has officially moved from a futuristic concept to the essential engine driving today’s most effective campaigns.
As brands race to stay ahead in a fast-evolving digital landscape, Filipino marketers and communicators need more than just theory — they need practical, hands-on tools to turn AI from a buzzword into a breakthrough.
Rob van Alphen, founder of Polaris Digital, will lead the ACE workshop in Manila
That’s precisely why the AI Centre of Excellence (ACE), fresh from a sold-out run in Malaysia, is bringing its highly anticipated workshop, “AI Hacks for Smarter Marketing Campaigns,” back to Manila.
The session is organized in partnership with the Digital Marketing Association of the Philippines (DMAP) and DivinaLaw, the official venue sponsor. Mark your calendars for August 27, 2025, from 1:00 PM to 5:00 PM, at the DivinaLaw Office, 8th Floor Pacific Star Building in Makati City, with a convenient Zoom option for remote attendees.
Leveraging a successful run in KL
The Manila workshop follows a highly successful and exclusive half-day session in Kuala Lumpur, titled “Beyond the Hype: Practical AI for Modern PR in Malaysia.” Hosted in partnership with World Communications KL, the July event was designed to significantly upskill PR professionals by moving past buzzwords to provide actionable strategies for integrating AI into their communication efforts.
Participants learned how to leverage AI to automate sentiment analysis, streamline content creation, and gain deep insights from vast amounts of data — skills that are now more critical than ever. This track record of delivering high-value, practical content is exactly what Manila-based professionals can expect.
The new edition is tailor-made for marketing, advertising, and communications professionals ready to harness AI for real-world impact in the Philippine market.
What’s inside the session?
The workshop is led by global AI authority Rob van Alphen, Founder and Managing Director of Polaris, a premier AI consultancy. The session is designed to move participants beyond basic AI use, providing hands-on experience with cutting-edge tools like ChatGPT, Perplexity, and NotebookLM. You’ll apply these tools to real-world marketing scenarios to drive smarter, faster, and more strategic results.
Key modules include:
- Prompting best practices: Learn the latest techniques to maximize the accuracy and value of AI tools you already use, such as ChatGPT, Perplexity, and NotebookLM.
- Smarter campaign executions: Apply AI across the full marketing lifecycle, from research and ideation to content creation, campaign planning, design, and analytics.
- Workflow automation: Build custom GPTs to automate repetitive tasks, freeing up your time for more strategic work and innovation.
- AI optimization techniques: Boost your content’s discoverability through advanced strategies like Artificial Intelligence Optimization (AIO) and Generative Engine Optimization (GEO).
- Team transformation: Discover how to transform your team into an AI-powered hub of innovation and efficiency, ready to tackle the challenges of the modern marketing landscape.
As a seasoned keynote speaker who has trained thousands of professionals worldwide, Rob van Alphen brings unmatched expertise to the table. He has co-authored the first international study on generative AI in PR and communications and spearheaded the development of Asia’s first AI guidelines for the PR industry.
Future-proof your career with AI
Whether you’re a strategist, brand lead, creative, or communicator, this workshop offers a crucial opportunity for you to future-proof your skill sets and turn AI into a competitive edge. It’s about moving from simply being aware of AI to actively wielding it as a powerful tool to drive smarter, faster, and more strategic results for your campaigns and your business.
As Rob van Alphen himself puts it, “AI is here to stay and will only get better, cheaper, faster, more integrated, and more automated. Its impact on our roles and the marcomms profession will be huge. It’s important we proactively build the skills needed to thrive in the age of AI.”
Ready to transform your marketing game? Take advantage of the special package rates: P8,500 for onsite and P7,500 for online.
To sign up for the August workshop and to learn more about the event, visit centreofexcellence.ai.
